SEO For Dummies

Up relevance scores, improve page speed, optimise voice search questions, and more!

SEO For Dummies shows website owners, developers, and search engine optimisers (SEOs) how to create a website that ranks at the top of search engines and attracts high-volume traffic, while answering the essential question of "how do I get people to visit my site?"

By understanding search engine basics—what they are, which ones are important, and how to get started—building a search engine-friendly site, registering your site with directories and indexes, using analysis tools to track results and link popularity to boost rankings, and advertising your site by using pay-per-click options, you can use the tricks of SEO masters to drive traffic to your site.

You'll also discover how to write effective content, use social media to boost your profile, and manage your platform and reputation to positively impact your search engine rankings.

• Develop a search strategy and use new SERP features
• Maximise the effects of personalised search
• Analyse results with improved analytics tools
• Optimise voice search strategies

There’s no time like the present to create a website that ranks at the top of search engines and drives traffic to your site with these tips, tricks, and secrets.