100,000+ Books, Games & Puzzles in-stock 🇳🇿

Enjoy overnight NZ-wide delivery from our NZ-owned independent bookstore! 🎉

SEO For Dummies

Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
SEO For Dummies by Peter Kent is a comprehensive guide that simplifies the complex world of search engine optimisation. It provides step-by-step instructions and practical tips for improving your website's visibility on search engines. The book covers essential strategies, including keyword research, website structure, and performance metrics to help even beginners increase online traffic effectively.
Read More
Format: Paperback / softback
$6099
AVAILABLE WITH SUPPLIER Ships from our Auckland warehouse within 3-4 weeks

Found a better price? Request a price match

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book may appeal to you if you're looking to demystify search engine optimisation and enhance your website's visibility online. Whether you're a small business owner, a DIY website enthusiast, or just curious about leveraging SEO for better digital performance, the guide offers practical insights and tips to improve your search engine rankings effectively.

Book Hero thinking about your next read

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

Up relevance scores, improve page speed, optimise voice search questions, and more!

SEO For Dummies shows website owners, developers, and search engine optimisers (SEOs) how to create a website that ranks at the top of search engines and attracts high-volume traffic, while answering the essential question of "how do I get people to visit my site?"

By understanding search engine basics—what they are, which ones are important, and how to get started—building a search engine-friendly site, registering your site with directories and indexes, using analysis tools to track results and link popularity to boost rankings, and advertising your site by using pay-per-click options, you can use the tricks of SEO masters to drive traffic to your site.

You'll also discover how to write effective content, use social media to boost your profile, and manage your platform and reputation to positively impact your search engine rankings.

  • Develop a search strategy and use new SERP features
  • Maximise the effects of personalised search
  • Analyse results with improved analytics tools
  • Optimise voice search strategies

There’s no time like the present to create a website that ranks at the top of search engines and drives traffic to your site with these tips, tricks, and secrets.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

SEO For Dummies by Peter Kent is well-regarded for its clear and easy-to-understand explanations, making it suitable for beginners in search engine optimisation. Readers appreciate its practical advice and step-by-step guidance, helping them apply SEO techniques effectively. The book is praised for its comprehensive coverage of topics and its user-friendly approach that simplifies complex concepts.

Book Hero reading reviews

Book Details

INFORMATION

ISBN: 9781119579571

Publisher: John Wiley & Sons Inc

Format: Paperback / softback

Date Published: 10 February 2020

Country: United States

Imprint: For Dummies

Edition: 7th edition

Audience: General / adult

DIMENSIONS

Spine width: 33.0mm

Width: 185.0mm

Height: 231.0mm

Weight: 658g

Pages: 512

About the Author

Peter Kent is an e-commerce consultant who specializes in search engine optimization (SEO). A former VP of Web Solutions at a national ISP and VP of Marketing and search engine optimization expert at Indigio, he has been involved in the online world since 1984 and has been writing about the Internet since 1993. Peter is the author of nearly 60 books as well as hundreds of articles.

Also by Peter Kent

View all
  • Bitcoin For Dummies
    A primer on the currency alternative that's changing the world Bitcoin can be a bit puzzling to the uninitiated. Ledger? Blockchain? Mining? These cryptocurrency concepts aren't going away, and there are tremendous opportunities for those with some know-how to get onboard with the crypto culture. Bitcoin For Dummies helps you get un-puzzled, learn the Bitcoin basics, and discover the possibilities...
    Paperback
    $4399
    In Stock
    Ships tomorrow
  • Cryptocurrency All-in-One For Dummies
    Learn the skills to get in on the crypto craze The world of cryptocurrency includes some of the coolest technologies and most lucrative investments available today. And you can jump right into the middle of the action with Cryptocurrency All-in-One For Dummies, a collection of simple and straightforward resources that will get you up to speed on cryptocurrency investing and...
    Paperback
    $9899
    Available
    Ships in 3-4 weeks
  • Cryptocurrency Mining For Dummies
    Untangle the steps to mine crypto, including new coins and services. The cryptocurrency market moves quickly, and miners and investors need the latest information to stay ahead of the game. This edition of Cryptocurrency Mining For Dummies provides the insight you need to get started with mining. You'll learn what goes into building a mining rig that can complete cryptocurrency...
    Paperback
    $5699
    Available
    Ships in 3-4 weeks

More from Computing & Technology

View all
  • Digital Minimalism
    Digital Minimalism by Cal Newport presents a revolutionary strategy for optimising your interaction with digital technology in a way that fosters productivity, focus, happiness, and creativity. Most of us recognise that our reliance on texting, Instagram, Facebook, and Twitter is not due to sheer lack of intelligence or depth, but because these platforms truly offer significant value in the form...
    Paperback
    $2400
    Elsewhere:
    $2600
    In Stock
    Ships tomorrow
  • New Release
    Empire of AI
    An eye-opening account of the tech arms race shaping our planet, from an award-winning journalist and AI insider to the world of Sam Altman and OpenAI. When longtime AI expert and journalist Karen Hao first began covering OpenAI in 2019, she thought they were the good guys. Founded as a nonprofit with safety enshrined as its core mission, it was...
    Paperback
    $2899
    Elsewhere:
    $3700
    (1)
    In Stock
    Ships tomorrow
  • Careless People
    Shocking and darkly funny, Careless People gives you a front-row seat to the decisions that are shaping our world and the people who make them. Welcome to Facebook. Sarah Wynn-Williams, a young diplomat from New Zealand, pitched for her dream job. She saw Facebook's potential and knew it could change the world for the better. But, when she got there...
    Paperback
    $2800
    In Stock
    Ships tomorrow
  • Open to Work
    ‘Open To Work helps you stop fearing the future and start shaping it with purpose.’ Jay Shetty‘An instantly useful guide to futureproofing your career.’ Adam Grant‘Open to Work lays out a smart and clear path to the future of work’ Brené Brown In a world where AI is transforming work at a rapid pace, Open to Work is your essential...
    Paperback
    $2999
    Elsewhere:
    $3799
    In Stock
    Ships tomorrow
  • If Anyone Builds It, Everyone Dies
    The founder of the field of AI risk explains why superintelligent AI is a global suicide bomb and we must halt development immediately. AI is the greatest threat to our existence that we have ever faced. The technology may be complex but the facts are simple. We are currently on a path to build superintelligent AI. When we do, it...
    Paperback
    $3200
    Elsewhere:
    $4000
    In Stock
    Ships tomorrow
  • Apple
    On April 1, 1976, two scruffy twentysomethings, both named Steve, founded a startup. Their goal: To bring the revolutionary power of computers to everyone. Over the next five decades, Apple reshaped the technology and cultural landscapes, introducing the public to breakthroughs like the mouse, laser printing, CD-ROM, WiFi, digital video, home networking, touchscreen phones, and tablets. Jobs’s obsessive eye for...
    Hardback
    $7999
    Elsewhere:
    $9000
    In Stock
    Ships tomorrow
  • The Reverse Centaur's Guide to Life After AI
    New Release
    The Reverse Centaur's Guide to Life After AI
    Whether you want to criticise, kill, or use AI, you have to get through the hype and uncover the real story. Start with labour: in automation theory, a centaur is a person who chooses to use technology to help them do the things that matter to them. A reverse centaur is a person who has been conscripted to serve as...
    Paperback
    $3499
    In Stock
    Ships tomorrow
  • On Sale
    17% off
    The Bullet Journal Method
    The Bullet Journal Method by Ryder Carroll is an indispensable guide to gaining control over your chaotic life using the power of a simple pen and notebook. Whether you're a seasoned planner or a beginner, this book lays out a revolutionary system that provides structure, clarity, and purpose to your everyday activities. It's not just a method of organising your...
    Paperback
    $2000
    Elsewhere:
    $2799
    In Stock
    Ships tomorrow
  • How to Win At Chess
    Learn chess from International Master and YouTube's top chess teacher Levy Rozman (aka GothamChess) in this refreshing and fun guide for beginner and intermediate players. How to Win at Chess teaches you everything you need to know about the game, including all the important moves and strategies to start off strong and keep you thinking several steps ahead. Full of...
    Hardback
    $4000
    Elsewhere:
    $5000
    In Stock
    Ships tomorrow
  • Co-Intelligence
    From Wharton professor and author of the One Useful Thing Substack, comes an urgent and definitive playbook for working, learning and living in the new age of AI. For fans of Kevin Kelly, Ray Kurzweil, Cal Newport, and Martin Ford. A New York Times Bestseller Co-Intelligence is the very best book I know about the ins, outs, and ethics of...
    Paperback
    $3400
    Elsewhere:
    $4000
    In Stock
    Ships tomorrow
  • Tech Bros
    New Release
    Tech Bros
    The extraordinary story of Atlassian - how two university friends with a billion-dollar idea created a global tech company. In a cramped share house in inner-city Sydney, university classmates Mike Cannon-Brookes and Scott Farquhar started working together to create a $160 billion company from scratch and revolutionise the way the world works. They couldn't have been more different - Cannon-Brookes...
    Paperback
    $3199
    Elsewhere:
    $3999
    In Stock
    Ships tomorrow
  • The Infinity Machine
    A revelatory portrait of the visionary behind Google DeepMind, the race to control the future - and what it means to win. Even in a tech world crowded with visionary leaders, Demis Hassabis is recognised as a special case. Born to working-class, immigrant parents in North London, a chess prodigy by five and wizard coder in his teens, he turned...
    Paperback
    $3499
    Elsewhere:
    $4500
    In Stock
    Ships tomorrow

Why buy from us?

Book Hero is not a chain store or big box retailer. We're an independent 100% NZ-owned business on a mission to help more Kiwis rediscover a love of books and reading!

Service & Delivery

Service & Delivery

Our warehouse in Auckland holds over 100,000 books, toys, board games and puzzles in-stock so you're not waiting for your order to arrive from overseas.

Auckland Bookstore

Auckland Bookstore

We're primarily an online store, but for your convenience you can pick up your order for free from our bookstore, which is right next door to our warehouse in Hobsonville.

Our Gifting Service

Our Gifting Service

Books make wonderful thoughtful gifts and we're here to help with gift-wrapping and cards. We can even send your gift directly to your loved one.