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Running Against the Herd
Battling Biases to Make Better Investment Decisions
Brief Description
Why do smart, capable individuals and teams so often make poor decisions? Running Against the Herd offers new answers to this question by blending insights from behavioural economics with hard-earned lessons from a two-decade-plus investing career. Eddie Perkin draws on his extensive experience leading global investment...
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Running Against the Herd
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Eddie Perkin draws on his extensive experience leading global investment teams to identify biases that shape our decisions, not just in markets and boardrooms but also in sports, gambling, and everyday life.
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Description
Why do smart, capable individuals and teams so often make poor decisions? Running Against the Herd offers new answers to this question by blending insights from behavioural economics with hard-earned lessons from a two-decade-plus investing career.
Eddie Perkin draws on his extensive experience leading global investment teams to identify biases that shape our decisions, not just in markets and boardrooms but also in sports, gambling, and everyday life. He shows how mental shortcuts—from overconfidence and short-termism to groupthink—impair judgement and shares practical tools to counteract them. Through real-world examples and data from hundred-million-dollar investment decisions, Perkin demonstrates that success depends less on predicting the future than on designing teams and processes that challenge assumptions, welcome dissent, embrace uncertainty, and learn from mistakes.
Accessibly written and deeply relevant beyond finance, this book reveals how anyone—investors, leaders, or professionals across fields—can improve their decision-making by understanding its underlying psychology. Running Against the Herd provides a road map for thinking more clearly, working more collaboratively, and achieving better outcomes in a world of uncertainty.
Book Details
INFORMATION
ISBN: 9780231224147
Publisher: Columbia University Press
Format: Hardback
Date Published: 25 August 2026
Country: United States
Imprint: Columbia Business School Publishing
Illustration: 9 b&w figures, 3 tables
Audience: General / adult
DIMENSIONS
Width: 140.0mm
Height: 216.0mm
Weight: 0g
Pages: 288
About the Author
Eddie Perkin is a former chief investment officer at Goldman Sachs Asset Management and Eaton Vance with twenty-five years of global asset management experience. He now serves as an independent director on the Invesco mutual fund board and as an executive in residence at Babson College.
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