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Retail Disruptors
The Spectacular Rise and Impact of the Hard Discounters
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Retail Disruptors
$7199
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Retail Disruptors is ideal for brand manufacturers, retailers, marketing professionals, investors, and policy makers interested in retail innovation and competitive strategy. It also appeals to shoppers and anyone engaged professionally with grocery or consumer goods sectors seeking to understand market disruption.
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See moreUnderstand the strategies and business models used by hard discounters such as Aldi and Lidl, and learn techniques to remain competitive as they continue to disrupt the retail sphere.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
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Description
The rise of hard discounters like Aldi and Lidl has been monumental. Explore the very real threat they pose to traditional retailers and brand manufacturers and what you can learn from their growth.
Hard discounters are stores that sell a limited selection of consumer-packaged goods and perishables—typically fewer than 2,000 Stock Keeping Units—for prices that are usually 50-60% lower than national brands. The best-known hard discounters are Aldi and Lidl, but global brands include Trader Joe's, EuroSpin, Biedronka, Netto, and Leader Price. Their rise has been monumental; they have irrevocably changed the face of retail in Europe and Australia and are making steady inroads into the US.
Retail Disruptors is the first book that explores this upheaval, providing expert insight into the business models of the leading hard discounters, and what mainstream retailers and brand manufacturers can do to remain competitive in the face of disruption. Meticulously researched by two of the leading authorities in retail strategy, private labels, branding, and hard discounting, Retail Disruptors is essential reading for all brand manufacturers and retailers who want to retain the competitive edge.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Praised as essential reading by industry leaders, the book delivers unparalleled insights into hard discounting. Harry Brouwer of Unilever describes it as "worth every minute to read," while John Gerrie highlights its importance for brand marketers questioning the future of their brands. John Failla calls it "essential" for those involved with this dynamic retail sector, and Philippe Gruyters values its global perspective on discounters. The authors Steenkamp and Sloot are recognised for their comprehensive understanding of retail disruption.
Book Details
INFORMATION
ISBN: 9780749483470
Publisher: Kogan Page Ltd
Format: Paperback / softback
Date Published: 03 October 2018
Country: United Kingdom
Imprint: Kogan Page Ltd
Audience: Tertiary education, Professional and scholarly
DIMENSIONS
Spine width: 15.0mm
Width: 155.0mm
Height: 230.0mm
Weight: 410g
Pages: 264
About the Author
Dr Jan-Benedict Steenkamp is Distinguished Professor of Marketing at University of North Carolina, USA. He is Honorary Professor at the European Institute for Advanced Studies in Management, Fellow of the European Marketing Academy, and Fellow at the Institute for Sustainable Growth at Fudan University (Shanghai). His work has received over 38,000 citations and been featured in the Wall Street Journal, Financial Times and the Economist.
Dr Laurens Sloot is Professor of Retail Marketing at the University of Groningen. He founded the EFMI Business School at Erasmus University, which has since developed into a leading educational and research institute.
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