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Puff Piece
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Check link for latest rating. ( 964 ratings, 116 reviews)
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Puff Piece
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Description
Wild, hilarious and thought-provoking, Puff Piece is a probing look into Big Tobacco and the vaping industry, and how words can be literally a matter of life and death.
The folks that bring you Marlboro – Philip Morris – are wheezing, slowly dying. Cigarettes are out of favour with everyone, from world governments and investors to, increasingly, smokers. So, what's their plan?
Prepare to be dazzled. Or, at the very least, befuddled.
Philip Morris has announced they will shut down as a cigarette company, and relaunch as a health enterprise, dedicated to convincing the one billion smokers of the world to quit.
The ever-curious John Safran leaves his apartment to find out what on God's green earth is going on. As he starts digging away he discovers a company up to brand new shenanigans, wangling their way into unexpected places, desperately trying to keep their tobacco business alive by brandishing a mysterious new doohickey called an IQOS.
And not only that, now they're upending language itself, changing the meaning of words. Will they slip past bans by convincing governments they don't sell 'cigarettes' but rather 'HeatSticks', and that these don't emit 'smoke' but 'aerosol'? Can John get the real story out of them without his life catching fire?
Wild, hilarious and thought-provoking, Puff Piece is a probing look into Big Tobacco and the vaping industry, and how words can be literally a matter of life and death.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Puff Piece by John Safran is a curious exploration into the tobacco industry, blending investigative journalism with Safran's characteristic humour. Readers often commend his engaging writing style, which makes a potentially dense subject accessible and entertaining. The book's thorough research and Safran's knack for uncovering ironies within the industry are widely appreciated.
Book Details
INFORMATION
ISBN: 9781760890162
Publisher: Penguin Random House Australia
Format: Paperback / softback
Date Published: 30 August 2022
Country: Australia
Imprint: Penguin Random House Australia
Audience: General / adult
DIMENSIONS
Spine width: 22.0mm
Width: 130.0mm
Height: 198.0mm
Weight: 279g
Pages: 368
About the Author
John Safran is a writer and filmmaker who always gets in too deep for his own good. His debut book, Murder in Mississippi, won the Ned Kelly Award for best true crime. His follow up, Depends What You Mean by Extremist, found him lost among radicals and was shortlisted for the Australian Book Industry Awards. His wild and hilarious documentaries, such as 'John Safran vs God' and 'Jedis & Juggalos', have received accolades from the Australian Film Institute and Rose d'Or Festival. His latest book is Puff Piece- How Philip Morris set vaping alight (and burned down the English language).
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Wild, hilarious and thought-provoking, Puff Piece is a probing look into Big Tobacco and the vaping industry, and how words can be literally a matter of life and death. The folks that bring you Marlboro - Philip Morris - are wheezing, slowly dying. Cigarettes are out of favour with everyone, from world governments and investors to, increasingly, smokers. So, what's...Paperback$3600Elsewhere:$4000Unit price /UnavailableAvailableShips in 4-6 weeks -
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