Principles of Logo Design

Name: Principles of Logo Design
Brand: Allen & Unwin
SKU: 9780760376515
Price: 79.99 NZD
Availability: InStock

A Practical Guide to Creating Effective Signs, Symbols, and Icons

By George Bokhua

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Summary

Principles of Logo Design by George Bokhua explores the essential elements of creating impactful logos. The book offers insights into the design process, focusing on simplicity and clarity in branding. With comprehensive examples and professional tips, it serves as a practical guide for both novice and experienced designers in the field of logo creation.
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Format: Hardback

$79⁹⁹

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Principles of Logo Design

$79⁹⁹

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

You might enjoy this book if you're passionate about graphic design and want to explore the art of creating impactful logos. It offers insights and techniques essential for both budding designers and seasoned professionals looking to refine their skills and develop a strong sense of visual identity.

From noted graphic designer and logo expert George Bokhua, Principles of Logo Design presents essential techniques and examples for developing and refining logos and other visual marks, including the use of grids and other geometric shapes to achieve classic proportions.

Description

Learn to design simple, powerful, and timeless logos. When you think of a brand, often the first thing that comes to mind is the logo, the visual representation of that product, place, thing, or business. The power of simplicity for these marks can never be underestimated-a logo that comprises simple shapes can communicate a stronger message than a complex one, leaving a lasting impression in a viewer's mind. In Principles of Logo Design, noted logo designer George Bokhua shares his process for creating logotypes that will stand the test of time. Applying the enduring principles of classic texts on grid systems by Josef Muller-Brockmann and on form and design by Wucius Wong, Bokhua elaborates on his popular online classes, demonstrating in detail how to maximize communication with minimal information to create logos using, simple, monochromatic shapes. This comprehensive volume includes:

- How to apply a strong, simple, and minimal design aesthetic to logo design
- Why gridding is important, and understanding the golden ratio and when to use it
- How to sketch and refine logos through tracing, then grid and execute a mark in Adobe Illustrator
- Fine-tuning techniques to ensure visual integrity

Knowing how to design a great logo is a core skill for any graphic designer. Principles of Logo Design helps designers at all levels of skill and experience conceive, develop, and create logos that are not only pleasing to the eye but evoke a sense of perfection.

Book Details

INFORMATION

ISBN: 9780760376515

Publisher: Quarto Publishing Group USA Inc

Format: Hardback

Date Published: 02 August 2022

Country: United States

Imprint: Rockport Publishers Inc.

Illustration: 250+ images

Audience: General / adult

DIMENSIONS

Width: 190.0mm

Height: 246.0mm

Weight: 889g

Pages: 224

Collections

Arts & Culture George Bokhua Non-Fiction

About the Author

Logo designer George Bokhua has more than 15 years of experience in identity design and development. He has worked with a variety of clients all over the world, from small startups to established brands like Disney, New Balance, NFL, Sonic, and Wired magazine. Bokhua, who is well-known for his simple, clean, sophisticated style and the use of grid systems and geometric shapes in his process, teaches three popular classes on Skillshare that serve as an introduction to his approach. To see more of his work, visit his website bokhua.com or his Instagram account @george_bokhua. He lives in Tblisi, Georgia.