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Music Marketing for the DIY Musician
Creating and Executing a Plan of Attack on a Low Budget
Series: Music Pro Guides
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Brief Description
Unleash your music's potential by taking charge of your career! In Music Marketing for the DIY Musician, industry veteran Bobby Borg provides a step-by-step guide to producing a fully customised, low-budget plan of attack for marketing one's music, helping to propel independent artists and other players...
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Music Marketing for the DIY Musician
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Industry veteran Bobby Borg provides a step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one’s music. .
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Description
Unleash your music's potential by taking charge of your career! In Music Marketing for the DIY Musician, industry veteran Bobby Borg provides a step-by-step guide to producing a fully customised, low-budget plan of attack for marketing one's music, helping to propel independent artists and other players towards success in the new music industry.
This third edition provides major updates:
Cutting-edge social media strategies: Dominate TikTok, master Instagram, and conquer YouTube with the latest tactics to amplify your online presence.
Streaming secrets unveiled: Unlock the gateway to playlists and skyrocket your monthly listenership with fresh insights into the streaming world.
Updated roadmaps for record releases: Navigate your way to a triumphant album launch with foolproof strategies and revamped timelines.
New data analytics: Learn strategies to make educated decisions about the latest music marketing.
Future forecasts: Embrace music innovation by leveraging artificial intelligence, exploring NFTs, diving into the metaverse, and more.
Written in an easy-to-read style, this is a comprehensive resource with many templates covering the complete marketing process and time-tested strategies used by the most successful companies. Also included are interviews with top professionals and updated stories and case studies. This indispensable book for students and professionals alike will help you perfect a complete marketing plan to achieve your ultimate career vision.
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Music Marketing for the DIY Musician
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Book Details
INFORMATION
ISBN: 9781538182505
Publisher: Bloomsbury Publishing Plc
Format: Paperback / softback
Date Published: 21 May 2024
Country: United States
Imprint: Rowman & Littlefield
Edition: 3rd edition
Illustration: 42 BW Illustrations, 74 Tables, 76 Textboxes
Audience: Professional and scholarly
DIMENSIONS
Spine width: 33.0mm
Width: 178.0mm
Height: 254.0mm
Weight: 1007g
Pages: 596
About the Author
Bobby Borg MCM, is a former major label, independent, and DIY recording/touring artist. He also served as the VP of Special Events for the American Marketing Association and Interim Chairman of Music Business at Musician’s Institute. He is an assistant professor of practice in music industry studies at University of Southern California’s Thornton School of Music. He is the founder of Bobby Borg Consulting and author of The Musician's Handbook, Music Marketing for The DIY Musician,Business Basics for Musicians, Introduction to Music Publishing for Musicians, and Personal Finance for Musicians. Visit bobbyborg.com.
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