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Media Industries in the Digital Age
How Media Businesses Work Today
Brief Description
The digital communication technologies that emerged at the turn of the century have profoundly disrupted long-practiced norms of nearly every media industry. In particular, internet distribution has fundamentally changed the foundation of the media industry to enable the emergence of new sectors while posing a challenge...
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Media Industries in the Digital Age
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Description
The digital communication technologies that emerged at the turn of the century have profoundly disrupted long-practiced norms of nearly every media industry. In particular, internet distribution has fundamentally changed the foundation of the media industry to enable the emergence of new sectors while posing a challenge for others.
Media Industries in the Digital Age reframes our understanding of media businesses in the light of these substantial changes. To develop an integrated understanding of media industries today, the book foregrounds the different funding sources that are now common. It begins by mapping the foundations and developments of media industry operation and exploring all forms of advertiser-funded and consumer-funded media to identify connections across sectors, including digital and legacy media.
The final section grounds the book’s conceptual work in examples of media making to explore how some “old” media have successfully adapted to internet disruption, and the differences and similarities of media making outside of corporations. Looking to the future, the book anticipates implications for the emerging “metaverse” media experiences and the key issues generative AI poses to the sector. Ultimately, the book argues that the contemporary differences in media industry operation vary by sector, but meaningful patterns can be identified by considering how advertiser, consumer, or government funding sets different priorities.
Offering a new and original way of understanding the media industries today, this book is enlightening reading for students and scholars of media studies and media industries, as well as global industry professionals.
Book Details
INFORMATION
ISBN: 9781509565917
Publisher: John Wiley and Sons Ltd
Format: Paperback / softback
Date Published: 29 November 2024
Country: United Kingdom
Imprint: Polity Press
Audience: Tertiary education, Professional and scholarly
DIMENSIONS
Spine width: 13.0mm
Width: 137.0mm
Height: 213.0mm
Weight: 272g
Pages: 224
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Media Industries in the Digital Age
The digital communication technologies that emerged at the turn of the century have profoundly disrupted long-practiced norms of nearly every media industry. In particular, internet distribution has fundamentally changed the foundation of the media industry to enable the emergence of new sectors while posing a challenge for others. Media Industries in the Digital Age reframes our understanding of media businesses...Hardback$13199Unit price /UnavailableAvailableShips in 3-4 weeks
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