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Managing Sport Mega-Events
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Format: Hardback
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Managing Sport Mega-Events
$63900
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
This book is suited for sports management professionals, event organisers, academics, and students interested in the comprehensive planning and execution of large-scale sport mega-events.
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Managing Sport Mega-Events identifies and evaluates the current issues and complexities faced by those charged with the responsibility of managing these mega-sport events. The book draws on leading international sport management scholars, each whom have expertise in the organisation of mega-sport events. It makes valuable contribution to the existing literature.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Managing Sport Mega-Events explores global developments in the management of sport mega-events. Sport mega-events such as the Olympic Games and the Football World Cup have been examined from a number of academic perspectives including history, sociology, politics, urban planning, and economics. What is lacking, however, is a book which identifies and evaluates the current issues and complexities faced by those charged with the responsibility of managing these sport mega-events. This book fills that gap.
The book addresses three broad but interconnected themes. First, strategic matters are explored, focusing on the rise of sport mega-events, the management of stakeholders, and governance issues. Second, how organisers can best ensure the sustainable management of sport mega-events is considered. Third, operational matters and related issues are examined, including media management, broadcast management, venue management, risk management, as well as marketing and sponsorship management.
The book draws on leading international sport management scholars, each of whom has expertise in the organisation of sport mega-events. It makes a valuable contribution to the existing literature.
Book Details
INFORMATION
ISBN: 9781138796768
Publisher: Taylor & Francis Ltd
Format: Hardback
Date Published: 28 June 2016
Country: United Kingdom
Imprint: Routledge
Illustration: 23 Tables, black and white; 8 Line drawings, black and white; 8 Illustrations, black and white
Contributors:
- Edited by Stephen Frawley
Audience: Tertiary education
DIMENSIONS
Width: 156.0mm
Height: 234.0mm
Weight: 600g
Pages: 186
About the Author
Stephen Frawley is Director of the Australian Centre for Olympic Studies, located at the University of Technology Sydney (UTS) Business School, Sydney, Australia. Prior to joining academia, Stephen worked in the Sport Division for the Organising Committee for the 2000 Sydney Olympic and Paralympic Games.
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