Managing Sport Mega-Events

Name: Managing Sport Mega-Events
Brand: Taylor & Francis
SKU: 9781138796768
Price: 365.0 NZD
Availability: InStock

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Summary

Managing Sport Mega-Events examines the complexities and current issues in organising major sporting events like the Olympic Games and the Football World Cup. The book covers strategic considerations such as stakeholder management and governance, explores sustainable event management practices, and addresses operational challenges including media, venue, risk, and sponsorship. Written by expert international sport management scholars, it offers a comprehensive guide to managing these global spectacles.
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Format: Hardback

$365⁰⁰

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Managing Sport Mega-Events

$365⁰⁰

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This book is suited for sports management professionals, event organisers, academics, and students interested in the comprehensive planning and execution of large-scale sport mega-events.

Managing Sport Mega-Events identifies and evaluates the current issues and complexities faced by those charged with the responsibility of managing these mega-sport events. The book draws on leading international sport management scholars, each whom have expertise in the organisation of mega-sport events. It makes valuable contribution to the existing literature.

Description

Managing Sport Mega-Events explores global developments in the management of sport mega-events. Sport mega-events such as the Olympic Games and the Football World Cup have been examined from a number of academic perspectives including history, sociology, politics, urban planning, and economics. What is lacking, however, is a book which identifies and evaluates the current issues and complexities faced by those charged with the responsibility of managing these sport mega-events. This book fills that gap.

The book addresses three broad but interconnected themes. First, strategic matters are explored, focusing on the rise of sport mega-events, the management of stakeholders, and governance issues. Second, how organisers can best ensure the sustainable management of sport mega-events is considered. Third, operational matters and related issues are examined, including media management, broadcast management, venue management, risk management, as well as marketing and sponsorship management.

The book draws on leading international sport management scholars, each of whom has expertise in the organisation of sport mega-events. It makes a valuable contribution to the existing literature.

Book Details

INFORMATION

ISBN: 9781138796768

Publisher: Taylor & Francis Ltd

Format: Hardback

Date Published: 28 June 2016

Country: United Kingdom

Imprint: Routledge

Illustration: 23 Tables, black and white; 8 Line drawings, black and white; 8 Illustrations, black and white

Contributors:

Edited by Stephen Frawley

Audience: Tertiary education

DIMENSIONS

Width: 156.0mm

Height: 234.0mm

Weight: 600g

Pages: 186

Collections

Business & Entrepreneurship Business Leadership & Management Non-Fiction Sports

About the Author

Stephen Frawley is Director of the Australian Centre for Olympic Studies, located at the University of Technology Sydney (UTS) Business School, Sydney, Australia. Prior to joining academia, Stephen worked in the Sport Division for the Organising Committee for the 2000 Sydney Olympic and Paralympic Games.