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Logo Design

Global Brands
Series: Bibliotheca Universalis
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Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
The book Logo Design explores the art of corporate identity in a globalised world. It examines how texts, images, and ideas are transformed into distinctive brands that communicate values such as trust, quality, and reliability. Featuring around 4,500 brand logos from a wide range of sectors—including airlines, groceries, sportswear, computers, museums, magazines, automobiles, music labels, pharmaceuticals, and internet portals—this volume provides detailed background information about the designers, year of origin, country, and associated companies.
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Format: Hardback
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

Ideal for design enthusiasts, branding professionals, and anyone interested in the concepts behind corporate identities and logo design.

Book Hero thinking about your next read

Welcome to the most comprehensive catalogue of logos. Turning its searchlight on internationals' corporate identity, this encyclopedia gathers approximately 4,500 trademarks, with information about the designers, year of creation, country, and brand. In handy reference-book size, this is a sweeping survey of today's visual culture.

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

Following up on the best-selling Bibliotheca Universalis logo manual, this second volume focuses on corporate identity. In a globalised world, more and more symbols convey values such as trust, quality, or reliability. This catalogue comprehensively breaks down how texts, images, and ideas are condensed into distinctive brands.

From airlines and groceries, sportswear and computers, museums, and magazines, to car brands, music labels, pharmaceuticals, and internet portals, this collection offers around 4,500 brand logos including complete background information about designers, year of origin, and country, as well as brands and companies. A great reference book for anyone interested in the ideas and concepts that branding is based on.

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Book Details

INFORMATION

ISBN: 9783836576758

Publisher: Taschen GmbH

Format: Hardback

Date Published: 29 July 2019

Country: Germany

Imprint: Taschen GmbH

Edition: Multilingual edition

Illustration: 4500 Illustrations

Contributors:

  • Edited by Julius Wiedemann
  • Edited by Julius Wiedemann

Audience: General / adult

DIMENSIONS

Spine width: 44.0mm

Width: 140.0mm

Height: 195.0mm

Weight: 1033g

Pages: 608

Collections

Arts & Culture Business & Entrepreneurship Fashion & Design Marketing & Sales Non-Fiction Series: Bibliotheca Universalis

About the Author

Julius Wiedemann studied graphic design and marketing and was an art editor for newspapers and design magazines in Tokyo before joining TASCHEN in 2001. His titles include the Illustration Now! and Record Covers series, as well as the infographics collection and books about advertising and visual culture.

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