Logo Design
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Logo Design
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Welcome to the most comprehensive catalogue of logos. Turning its searchlight on internationals' corporate identity, this encyclopedia gathers approximately 4,500 trademarks, with information about the designers, year of creation, country, and brand. In handy reference-book size, this is a sweeping survey of today's visual culture.
Following up on the best-selling Bibliotheca Universalis logo manual, this second volume focuses on corporate identity. In a globalised world, more and more symbols convey values such as trust, quality, or reliability. This catalogue comprehensively breaks down how texts, images, and ideas are condensed into distinctive brands.
From airlines and groceries, sportswear and computers, museums, and magazines, to car brands, music labels, pharmaceuticals, and internet portals, this collection offers around 4,500 brand logos including complete background information about designers, year of origin, and country, as well as brands and companies. A great reference book for anyone interested in the ideas and concepts that branding is based on.
Series: Bibliotheca Universalis
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INFORMATION
ISBN: 9783836576758
Publisher: Taschen GmbH
Format: Hardback
Date Published: 29 July 2019
Country: Germany
Imprint: Taschen GmbH
Edition: Multilingual edition
Illustration: 4500 Illustrations
Contributors:
- Edited by Julius Wiedemann
- Edited by Julius Wiedemann
Audience: General / adult
DIMENSIONS
Spine width: 44.0mm
Width: 140.0mm
Height: 195.0mm
Weight: 1033g
Pages: 608
About the Author
Julius Wiedemann studied graphic design and marketing and was an art editor for newspapers and design magazines in Tokyo before joining TASCHEN in 2001. His titles include the Illustration Now! and Record Covers series, as well as the infographics collection and books about advertising and visual culture.
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