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Logo Beginnings
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Format: Hardback
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Logo Beginnings
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
This book may appeal to you if you have a passion for graphic design and a curiosity about the history of logos. It explores the evolution of logo design, offering a comprehensive look at iconic brands and their creative journeys. With a focus on cultural and artistic influences, it's perfect for those interested in how visual branding shapes and reflects society.
Global brands such as Rolex, BMW and Louis Vuitton are still using logos designed over 100 years ago. This book goes into the origins of modern trademarks and gathers over 6,000 logos from the mid-1800s to 1940. This is Jens Müller's extensive complement to Logo Modernism and a must for those interested in branding and its influence.
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Description
Countless global brands, including Rolex, BMW, Louis Vuitton, and the New York Yankees, still use logos that were designed over 100 years ago. Yet there has never been a monograph devoted to the origins of logo design.
In the second half of the 19th century, the trademark replaced traditional symbols, such as the family coat of arms, as a promotional and identifying symbol for companies. At first, the designs were often still figurative; only gradually did they develop into the abstract marks that have become fixtures in everyday life today.
Author Jens Müller, described as the "logo detective" by Wired magazine, examined historical trademark registers, international corporate archives, and early design publications to unearth more than 6,000 logos from 1870 to 1940. This unparalleled collection traces the development of modern trademarks and sheds light on forgotten designs and early versions of famous logos.
The catalog is divided into four design categories: Pictorial, Form, Effect, and Typographic. Each chapter is then systematically subdivided according to basic elements of design such as circle, line, overlap, and outline, thus offering a new perspective on design principles that are still relevant today.
Along with an extensive picture section, Logo Beginnings comprises an introduction by Jens Müller on the history of the trademark, as well as a reproduction of the first comprehensive examination of modern corporate logos: the influential design pioneer F.H. Ehmcke's (1878-1965) illustrated essay "Wahrzeichen-Warenzeichen" (Symbols-trademarks) from 1921.
Also included are ten case studies of famous trademarks, including those of 3M, NBC, Shell, and Olivetti, and numerous rare images illustrating the—at times varied, at times consistent—developments in international logo design and the birth of the corporate identity.
Logo Beginnings is not only a fundamental and inspiring graphic design manual but also an excellent read for anyone interested in social, cultural, and corporate history and the fascinating impact of trademarks. It is also the perfect complement to the TASCHEN classic Logo Modernism.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Logo Beginnings by Jens Müller explores the history of corporate identities with remarkable insight, offering readers a fascinating look at some of the world's oldest logos. Celebrated for chronicling the evolution of corporate identity, the book is praised by both graphic designers and semioticians for its insightful narratives and historical significance.
Book Details
INFORMATION
ISBN: 9783836582285
Publisher: Taschen GmbH
Format: Hardback
Date Published: 10 January 2022
Country: Germany
Imprint: Taschen GmbH
Edition: Multilingual edition
Illustration: 6000 Illustrations
Audience: General / adult
DIMENSIONS
Spine width: 49.0mm
Width: 246.0mm
Height: 372.0mm
Weight: 3694g
Pages: 432
Collections
About the Author
Jens Müller was born in Koblenz, Germany, in 1982 and studied graphic design. Recipient of numerous national and international design awards, he is a partner of Vista design studio in Düsseldorf and professor of corporate design at the Dortmund University of Applied Sciences and Arts.
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