Key Readings in Media Today

Name: Key Readings in Media Today
Brand: Taylor & Francis
SKU: 9780415992053
Price: 82.99 NZD
Availability: InStock

Mass Communication in Contexts

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Summary

Key Readings in Media Today offers a comprehensive exploration of major media industries including books, newspapers, magazines, radio, film, television, new media, advertising, and public relations. It highlights the convergence and blurring boundaries among these fields through historical and contemporary analyses. Each section includes introductions, headnotes, and review questions to deepen understanding, alongside supplementary online resources to foster discussion and link to current media issues.
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Format: Paperback / softback

$82⁹⁹

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Key Readings in Media Today

$82⁹⁹

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This volume is ideal for students and educators in media studies, communications, and related fields seeking to understand the evolving media landscape through classic and contemporary perspectives.

Combining classic studies of mass communication with contemporary research on media, technology, and culture, this book intends to help students make sense of the media environment.

Description

Key Readings in Media Today provides both historical and contemporary analyses of each of the major media industries: book, newspaper, magazine, sound recording/radio, motion picture, television, new media, advertising, and public relations.

The volume places an emphasis on convergence, looking at the ways boundaries between these media industries are blurring in surprising new ways.

Section introductions and headnotes for each article offer valuable critical and historical context, while review questions after each reading test students' understanding of key concepts.

Additional resources on the Companion Website (www.routledge.com/textbooks/9780415876087) are designed to spark classroom discussion and connect the readings to the latest contemporary media issues and controversies.

By combining classic studies of mass communication with contemporary research on media, technology, and culture, Key Readings in Media Today will help students to make sense of the rapidly changing media environment.

Book Details

INFORMATION

ISBN: 9780415992053

Publisher: Taylor & Francis Ltd

Format: Paperback / softback

Date Published: 18 November 2008

Country: United Kingdom

Imprint: Routledge

Contributors:

Edited by Joseph Turow
Edited by Brooke Duffy

Audience: Tertiary education

DIMENSIONS

Width: 178.0mm

Height: 254.0mm

Weight: 920g

Pages: 484

Collections

Education & Reference Non-Fiction Science & Nature

About the Author

Brooke Erin Duffy is Assistant Professor in the Department of Advertising at Temple University. Joseph Turow is Robert Lewis Shayon Professor of Communication and Associate Dean for Graduate Studies at the University of Pennsylvania's Annenberg School for Communication. Professor Turow is an elected Fellow of the International Communication Association and was presented with a Distinguished Scholar Award by the National Communication Assn. A 2005 New York Times Magazine article referred to Professor Turow as "probably the reigning academic expert on media fragmentation." He has authored nine books, edited five books, and written more than 100 articles on mass media industries.