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Key Readings in Media Today
Mass Communication in Contexts
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Key Readings in Media Today
$8299
Unit price
/
Unavailable
Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
This volume is ideal for students and educators in media studies, communications, and related fields seeking to understand the evolving media landscape through classic and contemporary perspectives.
Combining classic studies of mass communication with contemporary research on media, technology, and culture, this book intends to help students make sense of the media environment.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Key Readings in Media Today provides both historical and contemporary analyses of each of the major media industries: book, newspaper, magazine, sound recording/radio, motion picture, television, new media, advertising, and public relations.
The volume places an emphasis on convergence, looking at the ways boundaries between these media industries are blurring in surprising new ways.
Section introductions and headnotes for each article offer valuable critical and historical context, while review questions after each reading test students' understanding of key concepts.
Additional resources on the Companion Website (www.routledge.com/textbooks/9780415876087) are designed to spark classroom discussion and connect the readings to the latest contemporary media issues and controversies.
By combining classic studies of mass communication with contemporary research on media, technology, and culture, Key Readings in Media Today will help students to make sense of the rapidly changing media environment.
Book Details
INFORMATION
ISBN: 9780415992053
Publisher: Taylor & Francis Ltd
Format: Paperback / softback
Date Published: 18 November 2008
Country: United Kingdom
Imprint: Routledge
Contributors:
- Edited by Joseph Turow
- Edited by Brooke Duffy
Audience: Tertiary education
DIMENSIONS
Width: 178.0mm
Height: 254.0mm
Weight: 920g
Pages: 484
Collections
About the Author
Brooke Erin Duffy is Assistant Professor in the Department of Advertising at Temple University. Joseph Turow is Robert Lewis Shayon Professor of Communication and Associate Dean for Graduate Studies at the University of Pennsylvania's Annenberg School for Communication. Professor Turow is an elected Fellow of the International Communication Association and was presented with a Distinguished Scholar Award by the National Communication Assn. A 2005 New York Times Magazine article referred to Professor Turow as "probably the reigning academic expert on media fragmentation." He has authored nine books, edited five books, and written more than 100 articles on mass media industries.
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