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Just Enough Research

the Shitty Pulp Edition
By Erika Hall
0.0 (0 reviews)
Brief Description
Most design and business decisions are based on some combination of personal preferences, fear, and wishful thinking instead of sound evidence. Most design research is ineffective because it isn't asking or answering the right questions. Just Enough Research is here to help. Whether you're just starting... Read More
Format: Paperback / softback
$5300

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This title is in-stock with overseas suppliers. While it is not available locally, we fly books in weekly from the US and UK to our Auckland warehouse for immediate dispatch.

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Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

Most design and business decisions are based on some combination of personal preferences, fear, and wishful thinking instead of sound evidence. Most design research is ineffective because it isn't asking or answering the right questions.

Just Enough Research is here to help.

Whether you're just starting out in your design career, in the middle of a whole mess of product decisions, or trying to help your colleagues get over their fear of admitting ignorance, there is something in this book for you.

Just Enough Research has remained a popular handbook for over a decade, outlasting several technology hype cycles. It's brief. It's practical. It's got jokes.

Read this book. You will experience delight.

Book Details

INFORMATION

ISBN: 9798989358779

Publisher: Mule Books

Format: Paperback / softback

Date Published: 27 November 2024

Imprint: Mule Books

Contributors:

  • Foreword by Kio Stark

Audience: General / adult

DIMENSIONS

Spine width: 11.0mm

Width: 111.0mm

Height: 178.0mm

Weight: 118g

Pages: 168

Collections

Arts & Culture Business & Entrepreneurship Business Leadership & Management Education & Reference Erika Hall Fashion & Design Non-Fiction Science & Nature

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    Most design and business decisions are based on some combination of personal preferences, fear, and wishful thinking instead of sound evidence. Most design research is ineffective because it isn't asking or answering the right questions. Just Enough Research is here to help. Whether you're just starting out in your design career, in the middle of a whole mess of product...
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