International Business
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International Business
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"Welcome to International Business Third Edition (IB)-a cutting-edge platform for learning about international business. Interactive, modular, and innovative, this easy-touse textbook answers two key questions: 1. What does today's global market look like? 2. How do businesses succeed within the global market?"--
An incisive and comprehensive exploration of international business in the modern world
In the newly updated third edition of International Business, an accomplished team of educators and business practitioners delivers a revitalised approach to the discipline that brings international business to life. This latest edition of the book includes one-of-a-kind chapters on sustainability, poverty, and innovation, as well as new Mini-Simulation activities.
The book also explores the Covid-19 pandemic and its effects on commerce, the business implications of social and civic justice, and the debates surrounding race and inequality. It features new whiteboard animations, a video and podcast series, and new case studies on equity, diversity, and inclusion at Microsoft.
International Business efficiently prepares students for the global economy and transforms the authors' impressive international experience at multi-national corporations into an indispensable pedagogical resource.
Book Details
INFORMATION
ISBN: 9781119876885
Publisher: John Wiley & Sons Inc
Format: Loose-leaf
Date Published: 21 March 2023
Country: United States
Imprint: John Wiley & Sons Inc
Edition: 3rd Revised edition
Audience: Tertiary education
DIMENSIONS
Spine width: 18.0mm
Width: 208.0mm
Height: 274.0mm
Weight: 839g
Pages: 432
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