Influenced

Unpacks and pulls the curtain back on what happens to our brains and our behaviours each time we addictively engage with social media and the influencers we encounter there.

Individuals seeking to widen their tribes of friends, fans, and followers have an abundance of resources for building their digital footprints and social media popularity. All of this seems well and good from the perspective of revenue, exposure, and perhaps ego-building, but what is the impact of this on the human brain and our behaviour? Is anyone paying attention to the lurking side effects of the social media influencer revolution?

As Dr. Brian Boxer Wachler—one of the world’s most esteemed authorities on human perception—reveals in Influenced: The Impact of Social Media on Our Perception, we are oblivious to the mental evolution that is already in process. Science is proving that our addictive reliance upon social media and its influencers is having a demonstrable impact on how we think, feel, and perceive everything around us—and even how we react to stimuli. One might think that a 'Like' is nothing more than a split-second tap on a device. However, brain scans tell a different story. Our brains literally light up with every buzz, ding, alert, and ring in anticipation of how our network is responding to us. As we tap away at our devices, we anxiously seek the approval of others—often people we don’t know.

Influenced unpacks what happens to our brains and our behaviours each time we click 'Like'; follow an influencer; consume a video; share or reshare an article; post or repost a photograph; write a comment; pile on a trend; just scroll for new content; and why we keep coming back for more. Dr. Boxer Wachler includes his own social and medical findings and highlights them with interviews with top influencers, the latest studies, and pop-culture anecdotes.