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Google Analytics Integrations
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Format: Paperback / softback
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See moreGet a complete view of your customers and make your marketing analysis more meaningful How well do you really know your customers? Find out with the help of expert author Daniel Waisberg and Google Analytics Integrations.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
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Description
Get a complete view of your customers and make your marketing analysis more meaningful
How well do you really know your customers? Find out with the help of expert author Daniel Waisberg and Google Analytics Integrations. This unique guide takes you well beyond the basics of using Google Analytics to track metrics, showing you how to transform this simple data collection tool into a powerful, central marketing analysis platform for your organisation. You’ll learn how Google AdWords, AdSense, CRMs, and other data sources can be used together to deliver actionable insights about your customers and their behaviour.
- Explains proven techniques and best practices for collecting clean and accurate information from the start
- Shows you how to import your organisation’s marketing and customer data into Google Analytics
- Illustrates the importance of taking a holistic view of your customers and how this knowledge can transform your business
- Provides step-by-step guidance on using the latest analytical tools and services to gain a complete understanding of your customers, their needs, and what motivates them to take action
Google Analytics Integrations is your in-depth guide to improving your data integration, behavioural analysis, and ultimately, your bottom line.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Google Analytics Integrations by Daniel Waisberg is praised for providing critical insight into enhancing the fidelity and actionability of Analytics data through various integrations. Reviewers commend it as a practical guide for quickly setting up, diagnosing issues, and realising the value of these connections. Daniel Waisberg is recognised for his deep expertise in Analytics, offering valuable strategies for creating a comprehensive view of the customer journey and transforming digital data to deliver meaningful business insights.
Book Details
INFORMATION
ISBN: 9781119053064
Publisher: John Wiley & Sons Inc
Format: Paperback / softback
Date Published: 02 June 2015
Country: United States
Imprint: Sybex Inc.,U.S.
Audience: Professional and scholarly
DIMENSIONS
Spine width: 11.0mm
Width: 188.0mm
Height: 235.0mm
Weight: 295g
Pages: 216
About the Author
DANIEL WAISBERG is an Analytics Advocate at Google, where he fosters Analytics by educating and inspiring professionals when it comes to making data-driven decisions; he spends a considerable amount of his time analyzing and visualizing data to come up with interesting and actionable stories. Daniel is also the Founder & Editor of online-behavior.com, a respected Analytics portal.
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