Global Strategic Management

Name: Global Strategic Management
Brand: Allen & Unwin
SKU: 9781350932968
Price: 131.99 NZD
Availability: InStock

By Philippe Lasserre and Felipe Monteiro

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3.65

( 17 ratings, 2 reviews)

Summary

iGlobal Strategic Management by Philippe Lasserre and Felipe Monteiro offers a comprehensive overview of strategies for managing businesses on a global scale. The book delves into the complexities of international markets, exploring frameworks and tools for effective decision-making. It covers a range of topics, including competitive advantage, cross-border mergers, and the management of multinational operations, providing insights for students and professionals in global business environments.
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Format: Paperback / softback

$131⁹⁹

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Global Strategic Management

$131⁹⁹

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

If you're eager to understand the complexities of managing businesses on a global scale, this book may appeal to you. It offers strategic insights into navigating international markets, making it ideal for students, educators, and professionals looking to sharpen their expertise in global business dynamics.

Description

Seamlessly blending academic rigour and practicality, this textbook provides an introduction to global business strategy. Assuming a born global perspective, Global Strategic Management is supported by ample pedagogical features, including numerous case studies and examples featuring both established multinationals and unknown SMEs from across the globe.

The book takes an applied approach to global business strategy, emphasising functional parts of international business, such as managing marketing, operations, HR, and finance. The text has been widely updated to incorporate the impacts of the Covid-19 pandemic, including trends like working from anywhere and deglobalisation.

New to this fifth edition is increased material on sustainability and corporate social responsibility. It includes discussion of climate change, NGOs, and sustainable development goals. Subjects such as the impact of technology, cryptocurrency, and global strategy in the digital space are explored in more detail, while the conflict in Ukraine is also considered.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Global Strategic Management by Philippe Lasserre and Felipe Monteiro is highly recommended by reviewers for students and managers interested in global business strategies. It offers an extensive blend of theory and practice, featuring up-to-date case studies and examples that navigate the challenges of today's global landscape. Reviewers praise its clarity and comprehensive approach to explaining crucial frameworks, making it an indispensable resource for both understanding and acting on the complexities and opportunities in the global business environment.

Book Details

INFORMATION

ISBN: 9781350932968

Publisher: Bloomsbury Publishing PLC

Format: Paperback / softback

Date Published: 03 November 2022

Country: United Kingdom

Imprint: Bloomsbury Academic

Edition: 5th edition

Audience: Tertiary education

DIMENSIONS

Spine width: 38.0mm

Width: 190.0mm

Height: 246.0mm

Weight: 1320g

Pages: 688

Collections

Business & Entrepreneurship Business Leadership & Management Business Strategy & Negotiation Education & Reference Felipe Monteiro Non-Fiction Philippe Lasserre

About the Author

Philippe Lasserre is Emeritus Professor of Strategy at INSEAD, Fontainebleau, France. Felipe Monteiro is Senior Affiliate Professor of Strategy, INSEAD, Fontainebleau.