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Global Fashion Business

International Retailing, Marketing, and Merchandising
By Dr. Byoungho Ellie Jin
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Brief Description
In today’s climate, bringing your fashion brand to new international territories is more challenging than ever. In Global Fashion Business, Byoungho Ellie Jin helps you to take this next step. Diverse examples from large and small companies, developing and developed countries, and online and offline retailers... Read More
Format: Paperback / softback
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Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

In today’s climate, bringing your fashion brand to new international territories is more challenging than ever. In Global Fashion Business, Byoungho Ellie Jin helps you to take this next step.

Diverse examples from large and small companies, developing and developed countries, and online and offline retailers set a precedent for overcoming economic, cultural, legal, and regulatory obstacles.

Practical approaches also outline methods of marketing and retailing, while chapters on topics including pricing, entry market selection, and product development combine to cover everything you need to know to take your business further than ever before.

Book Details

INFORMATION

ISBN: 9781350180185

Publisher: Bloomsbury Publishing PLC

Format: Paperback / softback

Date Published: 08 August 2024

Country: United Kingdom

Imprint: Bloomsbury Visual Arts

Illustration: 50 bw illus

Audience: Tertiary education

DIMENSIONS

Spine width: 16.0mm

Width: 188.0mm

Height: 244.0mm

Weight: 740g

Pages: 272

Collections

Arts & Culture Dr. Byoungho Ellie Jin Education & Reference Non-Fiction

About the Author

Byoungho Ellie Jin is the Albert Myers Distinguished Professor in the Department of Textile and Apparel, Technology and Management at North Carolina State University, USA. Her contribution to the global fashion marketing and branding discipline can be found in more than 140 journal articles and numerous funded research projects. She is the co-author of Fashion Business (2002) as well as Brands Rule the World (2015), and co-editor of Fashion Brand Internationalization (2016), Fashion Branding and Communication (2017) and Process Innovation in the Global Fashion Industry (2019). Dr. Jin served as president of International Textile and Apparel Association (ITAA) in 2021.

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