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Global Fashion Business
International Retailing, Marketing, and Merchandising
Brief Description
In today’s climate, bringing your fashion brand to new international territories is more challenging than ever. In Global Fashion Business, Byoungho Ellie Jin helps you to take this next step. Diverse examples from large and small companies, developing and developed countries, and online and offline retailers...
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Global Fashion Business
$7699
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Unavailable
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Description
In today’s climate, bringing your fashion brand to new international territories is more challenging than ever. In Global Fashion Business, Byoungho Ellie Jin helps you to take this next step.
Diverse examples from large and small companies, developing and developed countries, and online and offline retailers set a precedent for overcoming economic, cultural, legal, and regulatory obstacles.
Practical approaches also outline methods of marketing and retailing, while chapters on topics including pricing, entry market selection, and product development combine to cover everything you need to know to take your business further than ever before.
Book Details
INFORMATION
ISBN: 9781350180185
Publisher: Bloomsbury Publishing PLC
Format: Paperback / softback
Date Published: 08 August 2024
Country: United Kingdom
Imprint: Bloomsbury Visual Arts
Illustration: 50 bw illus
Audience: Tertiary education
DIMENSIONS
Spine width: 16.0mm
Width: 188.0mm
Height: 244.0mm
Weight: 740g
Pages: 272
About the Author
Byoungho Ellie Jin is the Albert Myers Distinguished Professor in the Department of Textile and Apparel, Technology and Management at North Carolina State University, USA. Her contribution to the global fashion marketing and branding discipline can be found in more than 140 journal articles and numerous funded research projects. She is the co-author of Fashion Business (2002) as well as Brands Rule the World (2015), and co-editor of Fashion Brand Internationalization (2016), Fashion Branding and Communication (2017) and Process Innovation in the Global Fashion Industry (2019). Dr. Jin served as president of International Textile and Apparel Association (ITAA) in 2021.
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