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From Type to Logo
The best logotypes from around the world
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Format: Hardback
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This title is ideal for aspiring and professional branding designers seeking practical insights and inspiration on creating impactful logotypes and evolving brand visuals.
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Book Hero Magic formatted this description to make it easier to read. While it's new and
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Description
When it comes to building a brand, logo design is often one of the first few important steps in the creative journey. In addition to encapsulating what the business stands for and making an impactful first impression upon launch, it has to be instantly recognisable and stand out amid other similar offerings in an often saturated market.
With so much more competition to contend with today, how can designers help start-ups and evolving brands put their best foot forward visually?
A key branding element used by many of the biggest companies around the world, a logotype revolves around a company's name or initials and features typography as the main design approach. Often the starting point before it is further refined into a purely symbolic image or icon, it combines two distinct design disciplines to differentiate brands from one another—a process that takes acumen, skill and empathy.
From Type to Logo details some of these processes in a compelling book of case studies that make an inspiring reference point for budding and working branding professionals alike.
Book Details
INFORMATION
ISBN: 9789887566595
Publisher: Victionary
Format: Hardback
Date Published: 04 August 2022
Country: Hong Kong
Imprint: Victionary
Illustration: Illustrated in colour throughout
Audience: Professional and scholarly
DIMENSIONS
Width: 190.0mm
Height: 255.0mm
Weight: 1100g
Pages: 272
Collections
About the Author
Headquartered in the heart of Asia, victionary connects creative talents and enthusiasts from all over the world through original concepts, intriguing graphic approaches, and innovative printing techniques. Founded by Victor Cheung in 2001, viction workshop ltd. provides fresh perspectives, timeless inspiration, and pure visual delight through its publishing brand, viction:ary. Aside from art, illustration, and graphic design-related titles, viction:ary also publishes travel guides and children's books. To that end, we welcome you to join us in spreading the joy of print to every corner of the world.
https://victionary.com/pages/about-us
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