Victionary

BRANDLife: Boutique Hotels & Hostels is an exciting new volume in the Brandlife series that profiles the world's best-conceived and realised brand identities for hotels and hostels. Beginning with interviews of some of the leading hoteliers profiled, BRANDLife: Boutique Hotels & Hostels reveals the challenges as well as the rewards of building a distinctive brand in today's climate. The book...

There is something distinctly compelling about the vintage aesthetic. Brimming with charm and character, it often tells stories of a colourful past and showcases a level of craftsmanship that many creatives today still aspire to emulate. Retro designs also emanate a sense of comfort and warmth that is tinged with nostalgia. As testament to the adage that old is indeed...

Due to the prevalence of social media, photography has become an essential means of expression for individuals and businesses alike. For brands looking to make an impact, every detail is important to attract and engage an audience—from art direction and set design right down to the way each shot is edited. Insta-perfect showcases the cream of the crop from the...

From the mysteries and wonders of the natural world to man-made marvels in science, technology, and innovation, planet Earth is full of fun and fascinating things to discover at any age. Although most knowledge can be obtained online today, there is nothing quite like the charm of learning from a book packed with witty writing and illustrations like Diarmuid Ó...

From the mysteries and wonders of the natural world to man-made marvels in science, technology, and innovation, planet Earth is full of fun and fascinating things to discover at any age. Although most knowledge can be obtained online today, there is nothing quite like the charm of learning from a book packed with witty writing and illustrations like Diarmuid Ó...

Moving from one home to another is often stressful for adults and children alike—especially if it involves frequent relocations to different countries. On top of the physically exhausting processes like house hunting and packing, the constant change in environment can also take a heavy toll on one's emotions, particularly affecting the young. Moving by Victionary and Eugenia Mello was inspired...

When it comes to Amsterdam, there is more to the creatively- and culturally diverse city than the red light district, cannabis cafés, and canals that it is commonly associated with. Jacketed in a beautiful city map illustrated by Stefan Glerum, CITIx60 City Guides - Amsterdam (Updated Edition) gives you a good, varied taste of what the Dutch capital has to...

Layered with history and ruins from World War, Berlin has swiftly made a name as a fascinating creative hub pulsing with ideas and inspiration. Jacketed in a handsome city map drawn by local artist Vesa Sammalisto, CITIx60 City Guides - Berlin gives you a good, varied taste of what the German design capital has to offer. Endorsed by 60 local...

CITIx60 City Guides - Istanbul are guides to some of the world's most renowned design hubs—cities that lead the world in all forms of visual culture and aesthetic innovation. Curated by a select group of local artists, designers, chefs, architects, musicians, photographers, and filmmakers, the CITIx60 guides provide an insider's view of what makes a trip to their town memorable....

Does a city sleep at night? Is the rainforest as lively as it is during the day after the sun goes down? Featuring two remarkable panoramic play scenes, Day & Night: Metropolis invites readers to learn about life in varying locations at distinctive points of a day and challenges them to find specific things in a sea of amusing details....

Graceful and eccentric at the same time, London is home to some of the world's top-rated museums, restaurants, and designer shops. Jacketed in a handsome city map drawn by local artist David Ryan Robinson, CITIx60 City Guides - London gives you a good, varied taste of what the design capital has to offer. Endorsed by 60 local ambassadors, all known...

Regularly voted as the world's most liveable city in related studies and surveys, there is something for everyone in Melbourne where a vibrant arts, design, and culinary scene thrives. Jacketed in a delightful city map illustrated by Ellen Porteus, CITIx60 Melbourne offers a varied taste of what Australia's cultural capital has to offer. Endorsed by 60 local stars, all known...

Florid dessert, a marked liking for vintage fashion, and a cool mix of cultural offerings, there's no place like Paris. Jacketed in a handsome city map drawn by Paris-based Allan Deas, CITIx60 City Guides - Paris gives you a good, varied taste of what the creative capital has to offer. Endorsed by 60 local ambassadors, all known for their accomplishments...

From Viction:Ary comes the CITIx60 City Guides, guides to some of the world's most renowned design hubs—cities that lead the world in culture and design. Curated by a select group of local artists, designers, chefs, architects, musicians, photographers, and filmmakers, these eye-catching guides provide an insider's view of what makes a trip to each city memorable. Detailed maps help you...

CITIx60 City Guides - Vienna are guides to some of the world's most renowned design hubs, curated by a select group of creative practitioners living and working in the city. They provide an insider's view into how to experience a city like its home-grown artists do. Up-to-date information on the hottest eateries, accommodation, and shops is contained, alongside information on...

A world without plants is a world without life, both literally and figuratively. Besides forming the very basis of human survival on Earth, they are also an important source of creative inspiration, ingenuity, and expression. From scientific explorers like Sir Joseph Banks, who travelled across the globe in search of never-seen-before species, to impressionist painters like Édouard Manet, who sought...

For some time in the distant past, hand-lettering used to be a highly-regarded skill to master and was ubiquitous via publications and public signages. Although society relies heavily on keyboards and screens for communication today, a growing number of creative practitioners have been busy reviving the seemingly-lost art in recent years, in a bid to return the sincerity and warmth...

Inspired by classic kung fu flicks from the 1980s and 1990s, Hong Kong cult illustrator Rex Koo pays tribute to the heroes from his childhood in I KNOW KUNG FU - an artbook that celebrates the much-loved shows and stars that have made Chinese martial arts into the global pop-culture phenomenon that it is today. Drawing from four popular kung...

Darcel Disappoints, a semi-autobiographical creation by Craig Redman, is a humorous and optimistically dour character whose life has been chronicled weekly for nearly a decade on his blog, DarcelDisappoints.com. In One Year In New York, Darcel recounts the highs and lows of life in the Big Apple, sharing his adventures around the city in his usual amusing and endearing way....

Packaged for Life: Scent is a celebration of the products with the power to evoke a feeling, transport people in space and time, or create a distinct ambience through smell. In our haste to consume the things we love, we often disregard or discard packaging without a second thought. While many would argue that they bear no significance or should...

There is something distinctly visceral about graphite art, where every stroke of the artist or illustrator seems to convey emotion in its purest form. At a time when almost everything can be digitally done up to perfection, the smudges and smears by graphite can be refreshing to the eye and unapologetically human—touching viewers to the core. As a creative tool,...

PRINTABLE is a stunning showcase of familiar and innovative methods that elevate printed matter for branding and beyond. In an increasingly digital world, the art of printing has become more precious than ever. Although screens continue to take over society and sustainable practices have improved the preservation of natural resources, many designers still thrive on delivering tactile experiences. They experiment...

From scrolls and sheets of papyrus to elaborate and expensive codices to the mass press-printed volumes as we know them today, books have come a long way since writing was first developed. Although digital technology has impacted how we consume information over the last few decades, book design has survived as a means of showcasing creativity and craftsmanship, as books...

When one speaks of the beauty of Mother Nature, lush leaves and bright blooms in the sun often come to mind. However, there is so much charm to be found in her lesser-noticed side, sprouting silently in the places people rarely look at. The fungi family, for example, is full of intriguing species in a variety of shapes, patterns, and...

Life Stills invites readers to submerge themselves in the tranquil illustrations within, and never hold back from romanticising even the tiniest silver lining in life. Despite being told that life is short and that we should enjoy it, it has become increasingly hard for modern people to find a moment of peace in the restless hubbub of the modern world....

Materials have the power to affect human experiences and emotions by helping us build intimate connections with inanimate objects through touch and feel. Whether they are used as a point of reference or the medium of creation itself, they are integral to artists and designers who seek to explore fresh outcomes, experiment with new techniques, and elicit distinct responses from...

The best things in life may not always be free, but they are often delightful to look at! Rather than being taken for granted, these feel-good goods deserve their time in the spotlight not only for the roles they play but also for the visual and aesthetic richness they add to our day-to-day lives just by sitting on our shelves....

Palate Palette was inspired by a simple question that floated around the Victionary studio one day: 'What do the best artists/illustrators around the world love to eat?' Brimming with colourful and characterful artwork, the book features a variety of mouthwatering illustrations as well as charming personal anecdotes hand-drawn by the artists and illustrators themselves. It is a feast for the...

PALETTE - viction:ary's best-selling colour-themed series - has been one of the most sought-after references for designers around the world. In keeping up with the needs of digital-savvy creative practitioners today, the PALETTE mini series was launched at the end of 2019. Each mini edition is a redesigned version of its original with flip-friendly postcard-sized pages for convenience and includes...

In a world driven by well-being and appearances, the modern healthcare and beauty industry is a thriving one with consumer demographics that span across all layers of society. Besides the conglomerates that continue to dominate international markets, there has also been a large rise in independent companies with strong ideals and concepts that cater to a more comprehensive as well...

The age of the internet and media has brought about a growing interest in Asian culture and its various languages across the region. Han characters, which are applied in Chinese, Japanese, and Korean contexts respectively as three branches of the same written system, are becoming more than text-based communication devices. Due to the structure of the characters themselves, they are...

Packaged for Life: Chocolate features a delectable collection of creative packaging design work for one of the most popular snacks in the world today, which even the ancient Mayans enjoyed! In our haste to consume the things we love, we often disregard or discard packaging without a second thought. While many would argue that they bear no significance or should...

Concept stores are about discovery and experience. In a world of options, these stores pull together products from different lines and brands, odds and ends, to weave a story or cultivate a way of living that inspires. To keep it fresh and interesting, regular updates and narrative display help purvey this attitude, while a well-designed branding scheme solidifies their philosophy....

With the amount of progress the world has made in attitudes and achievements to-date, the time cannot be more apt than now for a celebration of women in the creative industry today. DESIGN(H)ERS is a stunning showcase of 30 female talents spanning across a variety of design mediums to highlight the diversity that women bring to their respective fields. With...

As much as skills and styles matter when it comes to design, every visual begins with a fundamental element that can be enhanced or expanded into an aesthetically pleasing and meaningful piece of work. Whether they serve as simple points of focus or building blocks for complex patterns, these elements present countless possibilities when combined with purpose and principles like...

When it comes to building a brand, logo design is often one of the first few important steps in the creative journey. In addition to encapsulating what the business stands for and making an impactful first impression upon launch, it has to be instantly recognisable and stand out amid other similar offerings in an often saturated market. With so much...

For some time in the distant past, hand-lettering used to be a highly regarded skill to master and was ubiquitous via publications and public signages. Although society relies heavily on keyboards and screens for communication today, a growing number of creative practitioners have been busy reviving the seemingly lost art in recent years, in a bid to return the sincerity...

The best-selling PALETTE colour-themed series remains one of the most successful and sought-after references for designers around the world. Its first four editions - Black & White (Vol. 1), Multicolour (Vol. 2), Gold & Silver (Vol. 3), and NEON (Vol. 4) - form the basis of a classic collection that continues to be relevant and reliable through the variety of...

PALETTE – viction:ary's best-selling colour-themed series – has been one of the most sought-after references for designers around the world. In keeping up with the needs of digital-savvy creative practitioners today, the PALETTE mini series was launched at the end of 2019. Each mini edition is a redesigned version of its original with flip-friendly postcard-sized pages for convenience and includes...

Whatever your taste in colours may be, there is something truly special about nature's palette. Whether it is the warm brown tones of soil and bark or the lively shades of green, red, and gold as leaves cycle through the seasons, we will always be drawn to the distinct hues of our planet on an instinctive level—after all, 'from dust...

Food and beverage hold the power to unite people across ages, cultures, and identities. The simple act of enjoying meals or drinks together, even with strangers, can form the basis for some of life's most cherished moments. To facilitate these connections, the best restaurants and bars today know how important it is to offer remarkable culinary experiences amidst thoughtfully designed...

The world today can be an infinitely better place. With the increasing amount of issues affecting us as a whole in recent years, such as the global health crises, environmental destruction, and socio-economic disparities, the onus is on each and every one of us to do everything we can for the generations to come. Design has been—and will always be—our...

Since it was first released, the original PALETTE series has been an instrumental source of colour-themed references for designers around the world. Eight editions later, in keeping with the demands of today's creative practitioners, PALETTE mini books were introduced at the end of 2019 as flip-friendly versions of their originals—redesigned into a compact size with minimal layouts for instant inspiration....

PALETTE—viction:ary's best-selling colour-themed series—has been one of the most sought-after references for designers around the world. In keeping up with the needs of digital-savvy creative practitioners today, the PALETTE mini series was launched at the end of 2019. Each mini edition is a redesigned version of its original with flip-friendly postcard-sized pages for convenience and includes new work for fresh...

Since it was first released, the original PALETTE series has been an instrumental source of colour-themed references for designers around the world. Eight editions later, in keeping with the demands of creative practitioners today, the PALETTE mini series was introduced at the end of 2019 as flip-friendly versions of the originals—redesigned into a more compact size with minimal layouts for...

Although the field of graphic design continues to evolve with the introduction of new technology, print will always matter when it comes to connecting with audiences in a visceral and sensorial way. Whether they go for more traditional techniques like letterpress printing or try out innovative methods that materialise their concepts in 3D, designers today have a variety of means...

In our haste to consume the things we love, we often disregard or discard packaging without a second thought. While many would argue that they bear no significance to our daily lives or should be done away with entirely in our quest to save the environment, there is a lot more to packaging design than meets the eye. On top...

The best-selling PALETTE colour-themed series remains one of the most successful and sought-after references for designers around the world. Its first four editions - Black & White (Vol. 1), Multicolour (Vol. 2), Gold & Silver (Vol. 3), and NEON (Vol. 4) - form the basis of a classic collection that continues to be relevant and reliable through the variety of...

Lookbooks, show invitations, packaging and gift cards are important tools for communicating a fashion brand's aesthetic and point of view. Art directors and graphics designers collaborate with fashion designers, stylists, make-up artists, and photographers to create inspiring campaigns for each new collection. Behind Collections compiles an impressive range of creative and artistic promotional material designed for the fashion world. Designs...

BrandLife: Cafes & Coffeehouses examines immersive brand experience across a variety of consumer or service-related businesses in the fields of hospitality, retail, and dining. Each volume explores a distinct business type and how the standouts work to build a cohesive brand strategy through the integration of graphic identity with space design. This volume looks at cafes and features projects by...

Embark on a breathtaking visual odyssey through the boundless realms of science fiction in Futuria: Art of the Sci-Fi Age - a meticulously curated showcase of awe-inspiring art and illustrations inspired by the captivating world of Sci-Fi. Within its pages, readers will be transported to distant futures, alternate realities, and uncharted galaxies while exploring the subgenres that have enriched the...

As adults in a fast-paced modern world, many can hardly afford to enjoy the simplest things in life today. With data and technology being at the forefront of our increasingly digital lifestyles, it is becoming almost impossible to make time for pure creativity, imagination, and freedom of expression—unless we start allowing our minds to wander fearlessly into the unknown and...

Materials have the power to affect human experiences and emotions by helping us build intimate connections with inanimate objects through touch and feel. Whether they are used as a point of reference or the medium of creation itself, they are integral to artists and designers who seek to explore fresh outcomes, experiment with new techniques, and elicit distinct responses from...

A vibrant companion to Victionary's recent Palette No. 1: Black & White, Palette No. 2: Multicolour looks at the most engaging use of colour in design, packaging, fashion and architecture today. Shunning the use of singular colour, the harmonious use of multiple hues are displayed and discussed, presenting a veritable rainbow of striking images that catch people's eyes from near...

Made in Korea: Awe-inspiring Graphics from Korea Today celebrates the talents and visions of both established and emerging creatives and studios in South Korea, showcasing a handpicked selection of design projects that span visual identities, brand designs, packaging, and more. South Korean culture has made a significant impact on the global stage in recent decades, gaining immense popularity and influencing...

Showcasing impactful and effective poster designs from Japan, POSŪTA POSTER shines a spotlight on the new generation of graphic design work inspired by unique Japanese culture, elements, and aesthetics. From the iconic 1964 Olympics poster by Yusaku Kamekura to the psychedelic posters of Tadanori Yokoo, Japan has made its way to the forefront of impactful and effective graphic and poster...

Taiwan's distinct blend of Chinese and Japanese cultures, as a result of its unique history, comes to life in its charming capital. In Taipei, vibrant night markets, characterful cafés, and artistic endeavours are embraced by both the warm and welcoming locals, as well as travellers alike. Jacketed in a gorgeous city map illustrated by Whooli Chen, CITIx60 Taipei gives you...

The minimalism movement has become a mainstay in popular culture over recent years, due in no small part to the mounting pressures of modern life and the need to cut clutter as a consequence. In graphic design, its principles are often applied by way of reducing the colour palette used, whether it be for visual identities, publications, or exhibitions. Amid...

Tattoos are capable of reflecting both their owner's style and interests, as well as advertising the talent of the artist involved. With tremendous skill and vision, they are able to transform skin into canvas, working with their clients to produce artwork that is unique and meaningful. Combining motifs from contemporary art and design trends with traditional methods, the artists of...

There is something morbidly fascinating about the dark and grotesque. Although it is human nature to tiptoe around the uncomfortable (or avoid it altogether), some artists are inspired by the unsettling to create intriguing works of art that push the boundaries of normality and provoke viewers into exploring their fears and taboos. There are also others who use them as...

Minimalist design has grown into a popular and timeless aesthetic due to its emphasis on uncluttered spaces and the exclusion of unnecessary elements, making it the perfect antidote to the chaos of modern life. However, although it works across a variety of mediums – spanning visual identities and interiors – some may find its rigour and restraint too dull or...

New Utilitarian takes an intriguing look at the designers who are seamlessly applying a systematic approach to their work to translate bold ideas into striking visual languages for the Age of Data. Trends may come and go in the design world, but when function follows form, the results are often timeless. As technology continues to advance and digital devices become...

CITIx60 City Guides - Portland are guides to some of the world's most renowned design hubs—cities that lead the world in all forms of visual culture and aesthetic innovation. Curated by a select group of local artists, designers, chefs, architects, musicians, photographers, and filmmakers, CITIx60 guides provide an insiders' view of what makes a trip to his or her town...

The ultimate travel guide for hip parents on the go, CITIxFamily complements the bestselling CITIx60 series by providing city-specific supplements tailor-made for families with young children. Tour Copenhagen with expert advice from local creative parents for making the most of your trip and introducing younger ones to the joys of travelling. Each colourful and charmingly illustrated volume includes a folded...

Boasting some of the West Coast's best cuisine, shopping, and outdoor activities, Vancouver is a true pearl of the Northwest. Always ranked as one of the top world cities to live in, it is also one of the best tourist destinations in North America and one of the most ethnically diverse. This diversity helps make it a foodie paradise, whether...

A visual memoir like no other, Once Upon a Hong Kong is a stirring collection of personal work by artist-illustrator Don Mak that captures scenes of everyday life in an ever-evolving city where traces of the past continue to disappear. Each painting is a poignant reflection of the present that he hopes to pass down to his newborn daughter as...

When it comes to designing effective signages that are also appealing to the eye, a delicate balance needs to be struck. On one hand, a wayfinding system has to avoid confusion and reduce stress for visitors orienting themselves within complex environments such as a healthcare facility. On the other hand, as a big part of many a visual identity design...

Inspired by letterpress printing and childlike observations, The Typefaces are simply faces in type. Initially self-published by creative director and graphic designer Scott Lambert in 2015, the book has gone on to win several global design awards with its wit and charm. While it will still feature the letters 'A' to 'Z' in different type - each paired with a...

CITIx60 City Guides - Los Angeles is a pocket-sized informative, handpicked list of local hot spots for travellers who are ready to lose themselves in the truest spirit of the world's most exhilarating design hubs. Focusing on urban life, each volume is a unique collaboration with 60 regional creatives who have distinctive tastes and vision in life and disciplines varying...

Creativity and luxury collide with teeming energy in Italy's economic and industrial capital. CITIx60 City Guides - Milan explores the Italian design capital through the eyes of 60 stars from the city's creative scene. Together, they take you on a journey through the best in architecture, art spaces, shopping, cuisine, and entertainment. This guide will lead you on an authentic...

The ultimate travel guide for hip parents on the go, CITIxFamily City Guides - San Francisco complements the bestselling CITIX60 series by providing city-specific supplements tailor-made for families with young children. Tour San Francisco with expert advice from local creative parents for making the most of your trip and introducing younger ones to the joys of travelling. Each colourful and...

The ultimate travel guide for hip parents on the go, CITIxFamily complements the bestselling CITIx60 series by providing city-specific supplements tailor-made for families with young children. Tour Barcelona with expert advice from local creative parents for making the most of your trip and introducing younger ones to the joys of travelling. Each colourful and charmingly illustrated volume includes a folded...

Light has fascinated human beings since the dawn of mankind. To that end, iridescence is a compelling means to ideate and create, due to its ability to interact with light to produce captivating multi-coloured illusions that shift with the viewer's vantage point. Its kaleidoscopic nature also allows it to be subtle yet striking all at once, making it a versatile...

The ultimate travel guide for hip parents on the go, CITIxFamily complements the bestselling CITIX60 series by providing city-specific supplements tailor-made for families with young children. Tour New York with expert advice from local creative parents for making the most of your trip and introducing younger ones to the joys of travelling. Each colourful and charmingly illustrated volume includes a...

NEW FOLK ART features a colourful collection of work from around the world that draws from ancient folklore and traditional craft, breathing new life into tales that have been passed down through generations. It is human nature to look to the past when seeking inspiration for the future—particularly in art. Unlike other genres, which can typically be attributed to a...

Does a city sleep at night? Is the rainforest as lively as it is during the day after the sun goes down? Featuring two remarkable panoramic play scenes, Day & Night invites readers to learn about life in varying locations at distinctive points of a day, and challenges them to find specific things in a sea of amusing things. Spot...

Home to all kinds of cultural extremes, Tokyo is where futuristic meets traditional and tranquillity meets speed. Jacketed in a delightful city map drawn by Masako Kubo, CITIx60 City Guides - Tokyo gives you a good, varied taste of what the Japanese capital has to offer. Endorsed by 60 local ambassadors, all known for their accomplishments in the creative industry,...

What do 24 hours look like beyond our skies, where the sun and stars can be seen at the same time? In the latest edition under Viction-Viction's best-selling Day & Night series, young readers are invited to explore the exciting possibilities of life in outer space. The book takes a closer look at what (extra-)terrestrials get up to across two...

When a product is labelled as Made in Japan, it is often a promise of quality, and the consistent clarity, order, and precision of Japanese designs definitely ensure that the reputation is not exaggerated. Known for their minimalist, clean lines, the iconic styles of Japanese designs are admired and imitated all over the world. Truly standing at the forefront of...