Fostering Sustainable Behavior, Third Edition

Name: Fostering Sustainable Behavior, Third Edition
Brand: Hachette Aotearoa New Zealand
SKU: 9780865716421
Price: 54.99 NZD
Availability: InStock

An Introduction to Community-Based Social Marketing

By Doug McKenzie-Mohr

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( 189 ratings, 16 reviews)

Summary

Fostering Sustainable Behavior, Third Edition is a highly acclaimed manual that offers practical strategies for changing everyday habits towards sustainability. This edition provides an all-new approach to community-based social marketing, aiming to transform behaviour and attitudes for a more sustainable environment.
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Format: Paperback / softback

$54⁹⁹

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Fostering Sustainable Behavior, Third Edition

$54⁹⁹

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book is ideal for educators, policymakers, community leaders, and students focused on sustainability, environmental behaviour, and social marketing strategies.

To attain a sustainable future, we must change many of our everyday actions. This completely revised and updated edition of Fostering Sustainable Behavior shows how community-based social marketing is key to overcoming barriers and resistance and creating new social norms.

The highly acclaimed manual for changing everyday habits-now in an all-newthird edition!

Description

The highly acclaimed manual for changing everyday habits-now in an all-newthird edition!

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Fostering Sustainable Behavior is highly recommended as a definitive and essential read for anyone serious about creating sustainable environmental policies or plans. Reviewers praise it as a landmark guide offering fresh community-based approaches to behavioural change, making it an ideal textbook for those interested in sustainability and environmental behaviour.

Book Details

INFORMATION

ISBN: 9780865716421

Publisher: New Society Publishers

Format: Paperback / softback

Date Published: 01 February 2011

Country: United States

Imprint: New Society Publishers

Edition: 3rd Revised edition

Audience: Professional and scholarly

DIMENSIONS

Spine width: 10.0mm

Width: 191.0mm

Height: 229.0mm

Weight: 580g

Pages: 192

Collections

Business & Entrepreneurship Doug McKenzie-Mohr Education & Reference Finance & Economics Finance & Investment Marketing & Sales Non-Fiction Science & Nature

About the Author

Dr. Doug McKenzie-Mohr is an environmental psychologist who specializes in designing programs to promote sustainable behavior. For the last decade his award-winning work has focused on incorporating scientific knowledge on behavior change into the design and delivery of community programs. As the founder of community-based social marketing, he has repeatedly illustrated its utility in his research, workshops, and consulting. His previous version of this book published through Canada's National Round Table on the Environment and the Economy has become requisite reading for those who deliver programs to promote sustainable behavior.