Engaging your Community through Active Strategic Marketing

Name: Engaging your Community through Active Strategic Marketing
Brand: Taylor & Francis
SKU: 9781783303830
Price: 147.0 NZD
Availability: InStock

A practical guide for librarians and information professionals

By Terry Kendrick

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Summary

Engaging your Community through Active Strategic Marketing offers a comprehensive guide for libraries aiming to connect effectively with their communities. Terry Kendrick details best practices in strategic marketing tailored specifically to the library and information service sectors. The book covers crucial topics such as strategic marketing planning, user understanding, stakeholder management, message crafting, effective marketing channels including digital marketing, and methods for evaluating marketing success.

This resource supplies practical tools and techniques to help libraries raise awareness, increase usage, and clearly communicate their value, making it essential for library directors, managers, and professionals involved in marketing and strategic planning.
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Format: Paperback / softback

$147⁰⁰

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Engaging your Community through Active Strategic Marketing

$147⁰⁰

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Ideal for library and information service directors, managers, and professionals across all sectors, as well as students of library and information science focusing on management or marketing.

'The book's relevance to colleagues in both managerial and front-line roles is achieved by advising how to articulate strategic ambition as well as sharing practical tips... A rallying cry to inspire your team, have a shared vision, and keep your service human!'
- Information Professional

Description

Now more than ever, libraries must find ways to engage with their communities in order to demonstrate the value they create and deliver. Engaging your Community through Active Strategic Marketing is a comprehensive resource that provides an overview of best practice strategic marketing, with advice on how to implement effective marketing activities in libraries and information services with the best chance of success.

It takes each element of the strategic marketing domain and outlines both current marketing best practice and its detailed application in the library and information sector. It includes a set of tools and techniques to help reflection and progress towards effective marketing.

Whether it is raising awareness of resources, increasing library use, or demonstrating value, this book will help libraries from all sectors achieve their goals, communicate their benefits, and present a clear and consistent image.

Coverage includes:

strategic marketing planning
understanding users and potential users
identifying value and grouping users for marketing activity
understanding stakeholder management to support marketing activity
crafting messages
identifying effective marketing channels
digital marketing
evaluating the response to marketing activity

Engaging your Community through Active Strategic Marketing is a must-read for library and information service directors and managers in all sectors. It will also be useful for all library and information professionals interested or involved in the strategic planning or marketing of library services and students of library and information science, particularly those taking library management or marketing modules.

Book Details

INFORMATION

ISBN: 9781783303830

Publisher: Facet Publishing

Format: Paperback / softback

Date Published: 11 May 2021

Country: United Kingdom

Imprint: Facet Publishing

Audience: Professional and scholarly

DIMENSIONS

Width: 156.0mm

Height: 234.0mm

Weight: 250g

Pages: 224

Collections

Business & Entrepreneurship Education & Reference Marketing & Sales Non-Fiction Science & Nature Terry Kendrick

About the Author

Terry Kendrick has over 30 years’ experience of delivering information and marketing training courses. Originally qualified as a librarian, Terry has run his own information and marketing training and consultancy company – Information Now Ltd – which was established in 1989. He specialises in strategic marketing planning facilitation and training, strategic risk management, management consultancy skills, internet search techniques and competitive intelligence. In addition to information activities Terry has in the past been Director of the MBA Programme at the University of East Anglia and Director of Executive Education at Leeds University Business School. In his freelance information and marketing activities Terry has worked on projects in over 20 countries. Terry is a CILIP Onsite trainer, presenting a number of tailored programmes for organisations. He has also written articles on marketing planning and is the author of Developing Strategic Marketing Plans That Really Work: A toolkit for public libraries (2006).