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Designs on modernity

Exhibiting the city in 1920s Paris
Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
Designs on Modernity explores the 1925 Paris Exhibition as a pivotal event redefining Paris's image from the "capital of the 19th century" to a symbol of urban modernity. The book examines how the exhibition showcased not only commodities but Paris itself, contrasting Le Corbusier's visionary urban designs with the city's identity as a global centre for fashion and luxury shopping. Focusing on the Rue des Boutiques exhibit, it reveals how small luxury shops shaped the modern Parisian cityscape, merging urbanism with advertising.
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Format: Paperback / softback
$10200

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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book will appeal to readers interested in arts, cultural history, urban design, and the evolution of modern cities, especially those fascinated by Paris and early 20th-century modernism.

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Presents the 1925 Paris Exhibition as a key moment in the attempts to update the image of Paris, 'capital of the nineteenth century'.

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

Presents the 1925 Paris Exhibition as a key moment in attempts to update the image of Paris as "capital of the 19th century". At the Exposition Internationale des Arts Decoratifs et Industriels Modernes, Paris itself, as much as the commodity, was put on show.

This text focuses on the Exhibition as a set of contesting representations of the modern city, stressing the importance of consumption and display for concepts of urban modernity. Here Le Corbusier's "Pavillon de L'Esprit Nouveau" with its "Plan Voisin" for the redesign of Paris confronted another equally up-to-date city - Paris a woman's city, world centre of fashion and shopping.

Taking as her starting point one of the most dramatic 1925 exhibits, the Rue des Boutiques which spanned the river Seine, the author analyses the contemporary significance of the small Parisian luxury shop. She demonstrates how boutiques, conceived both as urbanism and as advertising, redefined Paris as the modern city.

Book Details

INFORMATION

ISBN: 9780719066740

Publisher: Manchester University Press

Format: Paperback / softback

Date Published: 13 November 2003

Country: United Kingdom

Imprint: Manchester University Press

Illustration: Illustrations, black & white

Audience: General / adult, Tertiary education, Professional and scholarly

DIMENSIONS

Spine width: 10.0mm

Width: 156.0mm

Height: 234.0mm

Weight: 277g

Pages: 192

About the Author

Tag Gronberg is Senior Lecturer in the School of History of Art, Film and Visual Media at Birkbeck College, University of London

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