Designing for the Digital Age

Whether you’re designing consumer electronics, medical devices, enterprise Web apps, or new ways to check out at the supermarket, today’s digitally-enabled products and services provide both great opportunities to deliver compelling user experiences and great risks of driving your customers crazy with complicated, confusing technology.

Designing for the Digital Age by Kim Goodwin is a guide to creating successful products and services in the digital age. It requires a multi-disciplinary team with expertise in interaction design, visual design, industrial design, and other disciplines. It also takes the ability to come up with the big ideas that make a desirable product or service, as well as the skill and perseverance to execute on the thousand small ideas that get your design into the hands of users.

This comprehensive, full-colour volume addresses aspects such as expertise in project management, user research, and consensus-building. It provides detailed how-to information, real-life examples, and exercises. Topics include assembling a design team, planning and conducting user research, analysing your data and turning it into personas, using scenarios to drive requirements definition and design, collaborating in design meetings, evaluating and iterating your design, and documenting the finished design in a way that works for engineers and stakeholders alike.