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Design for Motion
Fundamentals and Techniques of Motion Design
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Summary
The updated second edition explores key motion design principles, teaching how to create striking style frames, design boards, and full motion designs, supported by vibrant full-colour images and practical exercises.
Featuring insights from industry experts, it covers topics like illustration, typography, compositing, visual storytelling, 3D elements, social/mobile-first design, portfolio development, and cultivating a unique design style.
A companion website enhances learning with video tutorials and a student showcase.
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Format: Hardback
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Design for Motion
$43500
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Essential reading for serious students and professionals in motion design seeking practical skills and industry perspectives to elevate their creative work and portfolios.
In this updated second edition, Austin Shaw explores the principles of motion design, teaching readers how to harness essential techniques to create compelling style frames, design boards, and motion design products.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Combining art and design principles with creative storytelling and professional savvy, this book covers everything a serious motion designer needs to make their artistic visions a reality and confidently produce compositions for clients.
In this updated second edition of Design for Motion, author Austin Shaw explores the principles of motion design, teaching readers how to creatively harness the essential techniques of this diverse and innovative medium to create compelling style frames, design boards, and motion design products. Lessons are augmented by illustrious full-colour imagery and practical exercises, allowing you to put the techniques covered into immediate practical context. Industry leaders, pioneers, and rising stars contribute their professional perspectives, share personal stories, and provide visual examples of their work.
This second edition also includes updates on the following:
- Illustration techniques
- Typography
- Compositing
- Visual storytelling
- Incorporating 3D elements
- Social/mobile-first design
- Portfolio and concept development
- How to develop a distinct personal design style, and much more
Plumb the depths of core motion design fundamentals and harness the essential techniques of this diverse and innovative medium. An accompanying Companion Website (www.routledge.com/cw/shaw) features video tutorials, a student showcase, and more.
Book Details
INFORMATION
ISBN: 9781138318649
Publisher: Taylor & Francis Ltd
Format: Hardback
Date Published: 31 October 2019
Country: United Kingdom
Imprint: Routledge
Edition: 2nd edition
Illustration: 250 Illustrations, color
Audience: Tertiary education, Professional and scholarly
DIMENSIONS
Width: 280.0mm
Height: 210.0mm
Weight: 1700g
Pages: 380
About the Author
Austin Shaw is a full-time Professor of Motion Media Design at the Savannah College of Art and Design. He has also taught at the School of Visual Arts in New York City. For over 15 years, Austin has worked as a motion designer for clients including Target, Ferrari, Fedex, McGraw Hill, Ralph Lauren, and VH1 and as a Creative Director, Designer, and Animator for companies such as Brand New School, Curious Pictures, Digital Kitchen, Perception, Sarofsky, and Superfad.
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