Design for Motion

Name: Design for Motion
Brand: Taylor & Francis
SKU: 9781138318656
Price: 116.0 NZD
Availability: InStock

Fundamentals and Techniques of Motion Design

By Austin Shaw

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4.37

( 115 ratings, 8 reviews)

Summary

Design for Motion by Austin Shaw is a comprehensive guide blending art, design principles, and storytelling to equip motion designers with the skills to realise their creative visions and confidently deliver client compositions. The updated second edition deepens understanding of motion design fundamentals through vivid imagery and practical exercises, featuring insights from industry leaders. Topics include illustration, typography, compositing, visual storytelling, 3D integration, social and mobile-first design, portfolio building, and developing a unique personal style. Readers can also access supplementary video tutorials and showcases via the companion website.
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Format: Paperback / softback

$116⁰⁰

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Design for Motion

$116⁰⁰

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

Ideal for serious motion designers, graphic designers expanding into motion, design students, and professionals seeking to enhance their craft with an understanding of contemporary motion design techniques and industry insights.

In this updated second edition, Austin Shaw explores the principles of motion design, teaching readers how to harness essential techniques to create compelling style frames, design boards, and motion design products.

Description

Combining art and design principles with creative storytelling and professional savvy, this book covers everything a serious motion designer needs to make their artistic visions a reality and confidently produce compositions for clients.

In this updated second edition of Design for Motion, author Austin Shaw explores the principles of motion design, teaching readers how to creatively harness the essential techniques of this diverse and innovative medium to create compelling style frames, design boards, and motion design products. Lessons are augmented by illustrious full-colour imagery and practical exercises, allowing you to put the techniques covered into immediate practical context. Industry leaders, pioneers, and rising stars contribute their professional perspectives, share personal stories, and provide visual examples of their work.

This second edition also includes updates on the following:

Illustration techniques
Typography
Compositing
Visual storytelling
Incorporating 3D elements
Social/mobile-first design
Portfolio and concept development
How to develop a distinct personal design style, and much more

Plumb the depths of core motion design fundamentals and harness the essential techniques of this diverse and innovative medium. An accompanying Companion Website (www.routledge.com/cw/shaw) features video tutorials, a student showcase, and more.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Praised for its thorough and contemporary approach, Design for Motion offers a clear blueprint for today's motion designers amid evolving technologies and platforms. Patrick Clair, Director of Antibody, highlights the book's balance between fundamental craft and future possibilities of motion design as a communication and art form. It is recognised for naming and defining a rapidly emerging field, providing detailed processes and knowledge essential for both novices and professionals.

Book Details

INFORMATION

ISBN: 9781138318656

Publisher: Taylor & Francis Ltd

Format: Paperback / softback

Date Published: 18 October 2019

Country: United Kingdom

Imprint: Routledge

Edition: 2nd edition

Illustration: 250 Illustrations, color

Audience: Tertiary education, Professional and scholarly

DIMENSIONS

Width: 280.0mm

Height: 210.0mm

Weight: 1370g

Pages: 380

Collections

Arts & Culture Austin Shaw Computing & Technology Education & Reference Non-Fiction

About the Author

Austin Shaw is a full-time Professor of Motion Media Design at the Savannah College of Art and Design. He has also taught at the School of Visual Arts in New York City. For over 15 years, Austin has worked as a motion designer for clients including Target, Ferrari, Fedex, McGraw Hill, Ralph Lauren, and VH1 and as a Creative Director, Designer, and Animator for companies such as Brand New School, Curious Pictures, Digital Kitchen, Perception, Sarofsky, and Superfad.

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