Data Is Everybody's Business

Data Is Everybody's Business is a clear, engaging, evidence-based guide to monetising data, designed for everyone from employees to board members.

Most organisations view data monetisation—converting data into money—too narrowly, focusing merely on selling data sets. However, data monetisation should be considered a core business activity for both commercial and non-commercial organisations. Within organisations, it's critical to have wide-ranging support for this pursuit. In Data Is Everybody's Business, the authors offer a clear and engaging way for people across the entire organisation to understand data monetisation and make it happen.

The authors identify three viable ways to convert data into money: improving work with data, wrapping products with data, and selling information offerings. They explain when to pursue each option and how to succeed in doing so.

Key features of the book include:

• Grounded in twenty-eight years of academic research, including nine years of research at the MIT Sloan Center for Information Systems Research (MIT CISR)
• Definitions of key terms, self-reflection questions, appealing graphics, and easy-to-use frameworks
• Rich with detailed case studies
• Supplemented by free MIT CISR website resources (cisr.mit.edu)

Ideal for organisations engaged in data literacy training, data-driven transformation, or digital transformation, Data Is Everybody's Business is the essential guide for helping everyone in the organisation—not just the data specialists—understand, get excited about, and participate in data monetisation.