Corporate Level Strategy

Name: Corporate Level Strategy
Brand: Taylor & Francis
SKU: 9780415727228
Price: 134.0 NZD
Availability: InStock

Theory and Applications

By Olivier Furrer

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Summary

Corporate Level Strategy by Olivier Furrer explores the evolving challenges faced by diversified corporations operating across multiple industries. This new edition examines how changes in resources, business dynamics, and headquarters' roles impact a firm's ability to establish and sustain corporate competitive advantage. It includes a new chapter on the theoretical foundations of multibusiness firms and features numerous contemporary examples from around the world. A companion website offers additional resources such as PowerPoint slides, test questions, and suggested case studies.
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Format: Paperback / softback

$134⁰⁰

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Corporate Level Strategy

$134⁰⁰

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book is ideal for students and practitioners of corporate strategy and management, especially those interested in diversified firms and multibusiness organisations. It suits readers seeking both theoretical frameworks and practical tools for understanding and implementing corporate-level strategy in complex business environments.

Description

The challenges faced by diversified corporations—firms that operate in more than one industry or market—have changed over the years. In this new edition, Olivier Furrer helps students of corporate strategy to consider the impact of critical changes in resources, businesses, and headquarters roles on the firm's ability for establishing and sustaining corporate advantage.

New to this edition are stimulating pedagogical features and additional material, such as a new chapter on the theoretical foundations of multibusiness firms, along with a host of new examples from across the world.

A companion website supplements the book, providing PowerPoint slides, a test bank of questions, and lists of suggested case studies.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Rick H.L. Aalbers praises the book as a "highly readable guide" that effectively covers how corporate parents can add or destroy value, making it accessible for both students and practitioners. Devanathan Sudharshan commends its blend of theory and practice, noting the well-structured chapters with clear learning objectives, calling it a "very valuable book on a very important subject." Overall, reviewers highlight its comprehensive approach to corporate strategy and its practical applicability.

Book Details

INFORMATION

ISBN: 9780415727228

Publisher: Taylor & Francis Ltd

Format: Paperback / softback

Date Published: 08 April 2016

Country: United Kingdom

Imprint: Routledge

Edition: 2nd edition

Illustration: 17 Tables, black and white; 39 Line drawings, black and white; 39 Illustrations, black and white

Audience: Tertiary education

DIMENSIONS

Width: 174.0mm

Height: 246.0mm

Weight: 590g

Pages: 284

Collections

Business & Entrepreneurship Business Strategy & Negotiation Education & Reference Non-Fiction Olivier Furrer

About the Author

Olivier Furrer is Chaired Professor of Marketing at the University of Fribourg in Switzerland and Visiting Professor at HEC Geneva, Switzerland and the University of Lille, France.

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Corporate Level Strategy

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Hardback

$459⁰⁰

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