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Contemporary Issues in Marketing and Consumer Behaviour
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Format: Hardback
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This text is designed for masters, MBA, and advanced undergraduate students specialising in marketing and consumer behaviour. It also serves as a valuable resource for dissertation research at both undergraduate and postgraduate levels, providing a comprehensive teaching package that maps neatly to a one-semester module.
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Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
This second edition of Contemporary Issues in Marketing and Consumer Behaviour has been completely revised and updated to keep pace with the latest developments, exploring fresh new themes in brand cultures, postmodernism, gender, ethics and globalisation.
Topics new to this edition include:
- the moralised brandscape;
- the politics of consumption;
- the spaces and places of marketing; and
- the relationship between marketing and psychoanalysis.
This popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts.
Written by three experts in the field, this title fills a gap in a growing market interested in these contemporary issues. Mapping neatly to a one-semester module, it provides a complete off-the-shelf teaching package for masters, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels.
Book Details
INFORMATION
ISBN: 9780415826907
Publisher: Taylor & Francis Ltd
Format: Hardback
Date Published: 18 July 2017
Country: United Kingdom
Imprint: Routledge
Edition: 2nd edition
Illustration: 4 Tables, black and white; 1 Line drawings, black and white; 7 Halftones, black and white; 8 Illustrations, black and white
Audience: Tertiary education
DIMENSIONS
Width: 156.0mm
Height: 234.0mm
Weight: 408g
Pages: 192
About the Author
Elizabeth Parsons is Professor of Marketing at the University of Liverpool, UK. Pauline Maclaran is Professor of Marketing and Consumer Research at Royal Holloway, University of London, UK. Andreas ChatzidakisΒ is Senior Lecturer in Marketing at Royal Holloway, University of London, UK.
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