Contemporary Issues in Marketing and Consumer Behaviour

Name: Contemporary Issues in Marketing and Consumer Behaviour
Brand: Taylor & Francis
SKU: 9780415826907
Price: 412.0 NZD
Availability: InStock

By Pauline Maclaran and Elizabeth Parsons and Andreas Chatzidakis

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Summary

Contemporary Issues in Marketing and Consumer Behaviour offers a thoroughly revised and updated exploration of the latest trends in marketing theory and practice. This second edition introduces new themes such as the moralised brandscape, politics of consumption, marketing spaces and places, and the intersection of marketing with psychoanalysis. It situates marketing within broader global, social, and economic contexts, making it relevant and current.
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Format: Hardback

$412⁰⁰

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Contemporary Issues in Marketing and Consumer Behaviour

$412⁰⁰

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This text is designed for masters, MBA, and advanced undergraduate students specialising in marketing and consumer behaviour. It also serves as a valuable resource for dissertation research at both undergraduate and postgraduate levels, providing a comprehensive teaching package that maps neatly to a one-semester module.

Description

This second edition of Contemporary Issues in Marketing and Consumer Behaviour has been completely revised and updated to keep pace with the latest developments, exploring fresh new themes in brand cultures, postmodernism, gender, ethics and globalisation.

Topics new to this edition include:

* the moralised brandscape;

* the politics of consumption;

* the spaces and places of marketing; and

* the relationship between marketing and psychoanalysis.

This popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts.

Written by three experts in the field, this title fills a gap in a growing market interested in these contemporary issues. Mapping neatly to a one-semester module, it provides a complete off-the-shelf teaching package for masters, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels.

Book Details

INFORMATION

ISBN: 9780415826907

Publisher: Taylor & Francis Ltd

Format: Hardback

Date Published: 18 July 2017

Country: United Kingdom

Imprint: Routledge

Edition: 2nd edition

Illustration: 4 Tables, black and white; 1 Line drawings, black and white; 7 Halftones, black and white; 8 Illustrations, black and white

Audience: Tertiary education

DIMENSIONS

Width: 156.0mm

Height: 234.0mm

Weight: 408g

Pages: 192

Collections

Andreas Chatzidakis Business & Entrepreneurship Education & Reference Elizabeth Parsons Marketing & Sales Non-Fiction Pauline Maclaran

About the Author

Elizabeth Parsons is Professor of Marketing at the University of Liverpool, UK. Pauline Maclaran is Professor of Marketing and Consumer Research at Royal Holloway, University of London, UK. Andreas Chatzidakis is Senior Lecturer in Marketing at Royal Holloway, University of London, UK.