Coach by Design
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Coach by Design
Coach by Design is a manifesto for anyone working with young athletes. It shows how changing our relationship with control can transform athletic performance and expand what young athletes believe is possible for themselves.
The old ways of coaching young athletes are failing them - and playing it safe is making it worse.
Most youth sport environments are designed for control, not curiosity. For compliance, not creativity. For the coach's convenience, not the athlete's development.
Dr Craig Harrison believed he was doing it right until the athletes he was supposed to be developing started walking away. Through that struggle, and a chance encounter at a skatepark, he discovered that the secret to developing better young athletes wasn't in the programme at all. It was in the environment around it.
The environments we design shape who young people become.
Because young athletes aren't just developing as players. They're developing as people. And the environment you create either supports that or works against it.
Coach by Design is a manifesto for anyone working with young athletes - from the parent taking on their first team to the Academy coach preparing athletes for the next level. It shows us that when we change our relationship with control, we don't just change what our athletes can do - we change what they believe is possible.
Stop prescribing. Start designing.
Book Details
INFORMATION
ISBN: 9781067288709
Publisher: Harrison Performance Ltd
Format: Paperback / softback
Date Published: 26 June 2026
Imprint: Harrison Performance Ltd
Audience: General / adult
DIMENSIONS
Spine width: 14.0mm
Width: 140.0mm
Height: 216.0mm
Weight: 313g
Pages: 198
Collections
About the Author
Craig Harrison is a researcher, speaker, and coach educator whose work focuses on one question: what does it take to design an environment where young people truly develop?He holds a PhD in sports science, writes a regular blog, and hosts The Athlete Development Show, a top-ranked podcast that explores learning, coaching, and athlete development with leading thinkers from around the world.Craig regularly runs Coach by Design workshops for coaches and leaders of development.
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