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Alcantara

The Material of Art
Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
Alcantara explores the rich tapestry of arts and culture within a fictional setting. The book delves into the lives of various characters who are intricately connected by their passion for and dedication to the arts. As their stories unfold, readers are taken on a journey that highlights the transformative power and unifying strength of creative expression.
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Format: Hardback
$10500
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book may appeal to you if you have an interest in the rich history and cultural significance of textiles, particularly Alcantara. It explores the artistic, historical, and cultural contexts of this unique material, and would likely captivate those fascinated by the intersection of art and fabric innovation.

Book Hero thinking about your next read

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

The Made in Italy Brand and Its Collaborations with the Art World

Since 2011, Alcantara has initiated a series of collaborations and virtual projects, establishing a new form of intervention in the art world. A unique, tailor-made approach, in perfect harmony with the brand's values and identity.

Ever since the beginning of its history, Alcantara has collaborated positively with designers and creatives from all over the world, in the widest ranging design fields. Subsequently, in 2006/2007, the company adopted a highly proactive role in relations with artists, seeing the potential for developing a dialogue to seek new forms of expression and possibilities of applying them.

The earliest collaborations immediately highlighted the valuable nature of a unique and extremely versatile material, which, as well as having unquestionable functional properties, is also an endless source of inspiration. A material that has the ability to "speak an infinite number of languages", continually reinventing itself, and always becoming "whatever you want it to be".

Accordingly, the close dialogue between Alcantara and art has driven a process of continual experimentation, which, over the years, has enabled us to explore, and go beyond, the boundaries of the material. Alcantara does not restrict itself to dressing vision, but generates it.

The relationship with art, through a mutual process of giving and receiving inspiration, has become a strategic aspect that has allowed Alcantara's potential to explode in its many and varied forms and functions, also to meet the demand of the most sophisticated and exacting sector of the market. This has led Alcantara to systematically step up its relations with the art world at the international level, developing highly-productive collaborations with prestigious museums and galleries, and countless artists, be they icons or young talents, from the most diverse cultures. The Alcantara material has become an integral part of the creative process: the "medium" via which the artist expresses his/her creativity.

Book Details

INFORMATION

ISBN: 9788857248257

Publisher: Skira

Format: Hardback

Date Published: 09 March 2023

Country: Italy

Imprint: Skira

Illustration: 200 Illustrations

Contributors:

  • Edited by Luca Masia

Audience: General / adult

DIMENSIONS

Width: 210.0mm

Height: 280.0mm

Weight: 1100g

Pages: 240

About the Author

Edited by Luca Masia and introduced by a preface by Andrea Boragno, President and CEO of Alcantara, this book documents Alcantara's activities in the world of the arts: a long-running journey where every goal is also a point of departure towards new horizons to be explored, new limits to be overcome.

Luca Masia, advertising creative and writer, has worked at major international agencies; he is involved in fiction, television, theatrical dramaturgy and corporate communication. He has collaborated for almost ten years with the Milan Triennale and written texts and books on art, design and architecture, including The Fiera di Milano 1920-2020 (Skira, 2020).

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