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Mid-Century Modern Graphic Design

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( 69 ratings, 6 reviews)
Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
Mid-Century Modern Graphic Design by Theo Inglis delves into the vibrant world of graphic design from the post-war era, highlighting the bold, clean aesthetics that defined the mid-twentieth century. The book explores influential designers, trends, and techniques, showcasing how they left a lasting impact on modern design. It's an engaging journey through history, rich with visuals and insights into the art and culture of the time.
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Format: Hardback
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

You might enjoy this book if you're passionate about the vibrant and classic aesthetics of mid-century design. It's perfect for those who are interested in exploring the cultural impact and timeless appeal of graphic design from that era, richly accompanied by visual examples and insightful commentary.

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Mid-century design continues to grow in popularity and this book is perfect for any design lover.

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

In this book, design writer Theo Inglis takes an in-depth look at the distinctive design aesthetic that captured the post-war zeitgeist of energy and progress.

Focusing on the innovative graphics of the period, Mid-Century Modern Graphic Design shows book covers, record covers, posters, advertising, typography and illustration that feature eye-popping pastel colour palettes, experimental type, and illustration and prints that buzz with kinetic energy.

The book features artworks from a wide selection of international designers and illustrators whose work continues to inspire and influence today, including Charles and Ray Eames, Paul Rand, Alvin Lustig, Elaine Lustig, Alexey Brodovitch, Saul Bass, Jim Flora, Herb Lubalin, Olle Eksell, Miroslav Sasek and Lucienne Day.

Theo draws from a wide range of sources including advertising, magazine covers, textiles, travel posters and children's book illustration to show the development of the design style globally, and how this continues to influence design today. The book is packed with hundreds of colour illustrations, including classic designs, such as Saul Bass film posters and Lucienne Day textile prints, alongside lesser known gems.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Mid-Century Modern Graphic Design by Theo Inglis is praised for its visually engaging content, offering a rich collection of illustrations that evoke both delight and nostalgia. The book is described as an essential guide to mid-century style, appealing equally to both novices and experts in the field. It is noted for its elegant writing and provides an enjoyable browsing experience.

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Book Details

INFORMATION

ISBN: 9781849944823

Publisher: Batsford

Format: Hardback

Date Published: 02 May 2019

Country: United Kingdom

Imprint: Batsford

Audience: General / adult

DIMENSIONS

Width: 220.0mm

Height: 220.0mm

Weight: 250g

Pages: 256

About the Author

Theo Inglis is a design writer and graphic designer who specialises in post-war design. He writes regularly for online design magazines Creative Review, Grafik and Eye and for Monotype, the world's leading font company. Additionally, he holds an MA in Critical Writing in Art and Design from the Royal College of Art. He also runs the Tumblr account Midcenturymoderndesign, which has over 30,000 followers.

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