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Avedon Advertising
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Avedon Advertising
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
This volume is ideal for enthusiasts of arts & culture, photography students, and anyone interested in the history of advertising, fashion, and visual culture.
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Description
Richard Avedon was one of the most sought-after and influential advertising photographers in America from the 1940s to the beginning of the 21st century, creating work that exemplified Madison Avenue at the height of its influence in world culture.
Working with a talented cadre of models, copywriters, and art directors, Avedon made images that enticed consumers to embrace the new, especially in the areas of fashion and beauty, with campaigns for Revlon, Chanel, Calvin Klein, Dior, and Versace, among many others.
Avedon Advertising tells this story, reproducing memorable ads that range from the buoyant 1940s and 1950s, when post-war prosperity opened up new experiences to consumers; through the explosive '60s; and into the era defined by celebrity culture and global brand awareness.
Book Details
INFORMATION
ISBN: 9781419733383
Publisher: Abrams
Format: Hardback
Date Published: 08 October 2019
Country: United States
Imprint: Abrams
Audience: General / adult
DIMENSIONS
Width: 235.0mm
Height: 349.0mm
Weight: 0g
Pages: 336
About the Author
Laura Avedon and James Martin are the directors of the Richard Avedon Foundation in New York City.
Rebecca Arnold is senior lecturer in history of dress and textiles at the Courtauld Institute of Art in London. Her books include The American Look (2008) and Fashion: A Short Introduction (2009). She lives in London.
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