Stealth Communications

Name: Stealth Communications
Brand: Unknown
SKU: 9780745664828
Price: 40.99 NZD
Availability: InStock

The Spectacular Rise of Public Relations

By Sue Curry Jansen

0.0 (0 reviews)

Summary

Stealth Communications reveals the covert power of public relations, an industry designed to operate behind the scenes to influence consumption, voting, beliefs, and behaviours. Sue Curry Jansen examines how globalisation and the digital revolution have expanded PR's reach into management, marketing, governance, and international relations, challenging the ideals of transparency and accountability in liberal democracies. The book argues that even in its benign forms, PR is a commercial enterprise that separates communication from genuine conviction, shaping much of what we accept as news.
Read More

Format: Paperback / softback

$40⁹⁹

AVAILABLE WITH SUPPLIER Ships from our Auckland warehouse within 3-4 weeks

Found a better price? Request a price match

Stealth Communications

$40⁹⁹

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book is ideal for students and scholars of media studies, public relations, and communications, as well as readers intrigued by the interplay between PR, democracy, and globalisation.

Public relations is, by design, the least visible of the persuasive industries. It operates behind the scenes, encouraging us to consume, vote, believe and behave in ways that keep economies moving and citizens from storming the citadels of power.

Description

In this important new book, Sue Curry Jansen explores the ways in which globalization and the digital revolution have substantially elevated PR's role in management, marketing, governance, and international affairs. Since the best PR is invisible PR, it violates the norms of liberal democracy, which require transparency and accountability. Even when it serves benign purposes, she argues, PR is a commercial enterprise that divorces communication from conviction and turns it into a mercenary venture. As a primary source of what now passes as news, PR influences much of what we know and how we know it.

Stealth Communications will be an indispensable guide for students of media studies and public relations, as well as anyone interested in the radical transformation of PR and the democratisation of public communication.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Praised for its thorough analysis and rich case studies, Stealth Communications is hailed as vital reading for those interested in media, democratic communication, and the evolving influence of public relations. Melissa Aronczyk from Rutgers University commends it as essential for understanding PR's role in shaping informed citizenry, while Dan Schiller of the University of Illinois highlights its importance for anyone concerned about democratic decision-making.

Book Details

INFORMATION

ISBN: 9780745664828

Publisher: John Wiley and Sons Ltd

Format: Paperback / softback

Date Published: 18 November 2016

Country: United Kingdom

Imprint: Polity Press

Audience: Tertiary education, Professional and scholarly

DIMENSIONS

Spine width: 20.0mm

Width: 150.0mm

Height: 226.0mm

Weight: 363g

Pages: 208

Collections

Business & Entrepreneurship Education & Reference Marketing & Sales Non-Fiction Science & Nature Sue Curry Jansen

About the Author

Sue Curry Jansen is Professor of Media and Communication at Muhlenberg College.