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Think Bigger
How to Innovate
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Think Bigger
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
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See moreIn Think Bigger, Sheena Iyengar—an acclaimed author and expert in the science of choice—provides essential tools to spark creative thinking and help us make our most meaningful choices. She draws from recent advances in neuro- and cognitive sciences to give readers a set of practical steps for coming up with powerful new ideas.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
In Think Bigger, Sheena S. Iyengar—an acclaimed author and expert in the science of choice—answers a timeless question with enormous implications for problems of all kinds across the world: "How can I get my best ideas?"
Iyengar provides essential tools to spark creative thinking and help us make our most meaningful choices. She draws from recent advances in neuro- and cognitive sciences to give readers a set of practical steps for coming up with powerful new ideas. Think Bigger offers an innovative evidence-backed method for generating big ideas that Iyengar and her team of researchers developed and refined over the last decade.
For anyone looking to innovate, the black box of creativity is a mystery no longer. Think Bigger upends the myth that big ideas are reserved for a select few. By using this method as a guide to creative thinking, anybody can produce revolutionary ideas.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Think Bigger by Sheena Iyengar is praised for offering a structured way to pursue ambitious goals and innovation. Critics highlight the book's insightful framework for entrepreneurs and innovators, describing it as an essential guide for developing impactful ideas. The book debunks creativity myths and provides practical advice for thinking bigger in both business and personal contexts.
Book Details
INFORMATION
ISBN: 9780231198844
Publisher: Columbia University Press
Format: Hardback
Date Published: 11 April 2023
Country: United States
Imprint: Columbia University Press
Illustration: 47 figures, 8 tables
Audience: General / adult
DIMENSIONS
Width: 140.0mm
Height: 216.0mm
Weight: 250g
Pages: 248
About the Author
Sheena Iyengar is the S. T. Lee Professor of Business in the Management Department at Columbia Business School and the best-selling author of The Art of Choosing (2010). She is a leading expert on the study of innovation, choice, leadership, and creativity and regularly consults with a range of organizations on methods for innovation.
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