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Big Trust

Rewire Self-Doubt, Find Your Confidence and Fuel Success
Brief Description
'This book will change the way you lead yourself and others.' — Sahil Bloom, bestselling author of The 5 Types of Wealth 'Science-backed and easy to put into practice, this book hands you a game-plan that actually works.' — Jefferson Fisher, bestselling author of The Next... Read More
Format: Paperback / softback
$3300
Elsewhere:
$4000
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Releases 28th January 2026 (Approx. Date) Pre-order  "Big Trust" now to secure your copy from our first shipment

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Big Trust

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'This book will change the way you lead yourself and others.' — Sahil Bloom, bestselling author of The 5 Types of Wealth

'Science-backed and easy to put into practice, this book hands you a game-plan that actually works.' — Jefferson Fisher, bestselling author of The Next Conversation

How do I gain self-confidence? How do I live a better life? How do I stop overthinking and push myself to achieve my goals? In this practical guide, Shadé Zahrai has the answers to these important life questions.

We all live with doubt. It holds us back from our best lives and causes unnecessary suffering. Shadé Zahrai, an award-winning peak performance educator to Fortune 500s, has educated more than six million students. Now, she offers you the diagnostic methods and tools that have changed lives and careers.

Big Trust focuses on four key questions:

  • Do I matter?
  • Do I have what it takes?
  • Do I have power?
  • Can I manage my emotions?

From her experience and research, Zahrai has learned that personal doubt, while universal in nature, is specific to your personality and can only be untangled by looking at your individual patterns of belief. Through her step-by-step examination of your hidden vulnerabilities and personality strengths, she helps you on a path to a better future.

With Big Trust, Zahrai, a former lawyer, behavioural researcher, and PhD, along with her husband Faysal Sekkouah, a serial entrepreneur and angel investor who has consulted at the G20, takes self-improvement to a whole new strategic level.

Book Details

INFORMATION

ISBN: 9781761345098

Publisher: Penguin Random House Australia

Format: Paperback / softback

Date Published: 28 January 2026

Country: Australia

Imprint: Penguin Random House Australia

Audience: General / adult

DIMENSIONS

Spine width: 1.0mm

Width: 1.0mm

Height: 1.0mm

Weight: 1g

Pages: 352

About the Author

Dr Shade Zahrai is a behavioural researcher, award-winning peak performance educator and leading authority on confidence and self-doubt. A former corporate lawyer with an MBA and background in psychology, she has designed and delivered transformative programs for Fortune 500 giants including Google, Microsoft, LVMH, JP Morgan and McKinsey. Named one of LinkedIn's Top Voices for career development, Shade has taught over 7 million learners on LinkedIn Learning. Her TEDx talks and viral videos have amassed more than 300 million views and her work has been featured in The New York Times, Adweek, CNBC, and Yahoo Finance. Learn more at shadezahrai.com. Fay al Sekkouah is an international entrepreneur, angel investor and co-founder of Influenceo Global with his wife, Shade Zahrai. They've partnered with top global brands like Microsoft, Deloitte, Nestle, and SAP to elevate leadership and culture. He has coached CEOs, trained Fortune 500 leaders and now helps drive innovation in regenerative medicine to transform how we heal, perform and thrive.

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