1
of
1
The Icarus Deception
How High Will You Fly?
Ratings/reviews counts are updated frequently.
Check link for latest rating. ( 17,855 ratings, 693 reviews)
Book Hero Magic crafted this summary to help describe this book. While it's new and still
learning, it may not be perfect - your
feedback is welcome!
Summary
Read More
Format: Paperback / softback
TEMPORARILY OUT OF STOCK
Please add to wishlist to be notified when back in stock
Sorry, we're currently out of stock of The Icarus Deception. Please add to your Wishlist and we'll send you an email as soon as it's back in stock.
Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
What boss wouldn't want employees to believe that obedience and conformity are the keys to success? This book shows us how it's possible and convinces us why it's essential.
In his bravest and most challenging book yet, Seth Godin shows how we can thrive in an economy that rewards art, not compliance.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Aim higher than feels safe. Treat work as art. Seth Godin returns at his most inspirational.
Seth Godin, marketing genius and the most popular business blogger in the world, is back to teach us why we should all treat our work as art.
Creativity is both scarce and valuable. What was important in the old economy (conformity, standardisation, interchangeability) has been turned on its head. What matters now is trust, permission, remarkability, leadership, and telling stories that spread. Whether you're a teacher, a doctor, or a customer service rep, you can make art if you care about why you went to work today and how you can be better at it tomorrow.
Being an artist isn't a genetic disposition or a specific talent. It's an attitude; a hunger to seize new ground, make connections, and work without a map. Steve Jobs was an artist, as were Henry Ford and Martin Luther King Jr. They saw something others didn't and then found the guts to do something about it.
This is Seth Godin's most personal book yet - a pithy, inspirational call to arms.
The Icarus Deception challenges us to break free from the constraints of conformity and strive to create remarkable work that makes a difference.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Seth Godin's The Icarus Deception has received acclaim for its thought-provoking challenge to societal norms and its encouragement for readers to embrace creativity and personal growth. Fast Company highlights Godin's unique and necessary contribution, while Forbes underscores his influence as a prolific writer and thinker. Management Today praises the book as a bold manifesto that inspires readers to awaken their rebellious spirit and engage in creative endeavours.
Book Details
INFORMATION
ISBN: 9780670922925
Publisher: Penguin Books Ltd
Format: Paperback / softback
Date Published: 31 December 2012
Country: United Kingdom
Imprint: Portfolio Penguin
Audience: General / adult
DIMENSIONS
Spine width: 19.0mm
Width: 153.0mm
Height: 234.0mm
Weight: 313g
Pages: 256
About the Author
Seth Godin is the author of thirteen international bestsellers that have changed the way people think about marketing, the ways ideas spread, leadership and change including Permission Marketing, Purple Cow, All Marketers are Liars, The Dip and Tribes. He is the CEO of Squidoo.com and a very popular lecturer. His blog, www.sethgodin.typepad.com, is the most influential business blog in the world, and consistently one of the 100 most popular blogs on any subject.
Also by Seth Godin
View all-
Purple Cow
In Purple Cow, marketing guru Seth Godin explores the importance of creating remarkable products in a rapidly changing market. Through a series of insightful and often counterintuitive arguments, Godin demonstrates why traditional marketing methods are becoming obsolete. Instead, he introduces the concept of the 'Purple Cow' β something so extraordinary and unique that it captures the world's attention and stands...Paperback$2900Elsewhere:$3100Unit price /UnavailableIn StockShips tomorrow -
The Dip
A New York Times, USA Today, and Wall Street Journal bestseller In this iconic bestseller, legendary business thinker and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often and quit without guilt - until they commit to beating the right Dip. Every new project (or job, or hobby,...Paperback$2600Elsewhere:$2799Unit price /UnavailableIn StockShips tomorrow -
We Are All Weird
We Are All Weird by Seth Godin is an insightful exploration into the new era of consumerism, where embracing individualism is not just a choice, but a necessity. Godin, a prolific author and marketing guru, delves into the cultural shift that challenges the traditional models of mass production and homogenization. Through engaging anecdotes and sharp analysis, he reveals how the...Paperback$2700Elsewhere:$2999Unit price /UnavailableIn StockShips tomorrow -
The Song of Significance
From the bestselling author of Purple Cow and This Is Marketing comes a new expert guide for leaders facing unprecedented challenges in a rapidly-changing workplace. The workplace has undergone a massive shift. Remote work and economic instability have depressed innovation and left us disconnected and disengaged. Quiet quitting runs rampant, and people show up without truly showing up. Alarmed managers...Paperback$3600Elsewhere:$4000Unit price /UnavailableIn StockShips tomorrow -
Small is the New Big
Small is the New Big by Seth Godin is a lively, thought-provoking collection designed to ignite creativity and action in the business world. Renowned for his captivating and innovative perspective, Godin compiles over 180 compelling riffs, each one a spark to inspire you and your colleagues to tap into your latent potential and transform your professional landscape. This book is...Paperback$3900Unit price /UnavailableIn StockShips tomorrow -
Tribes
The New York Times and Wall Street Journal bestseller that redefined what it means to be a leader. Since it was first published, Seth Godin's visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. If you need to rally fellow employees, customers, investors, believers, hobbyists or readers around an idea, this...Paperback$3499Unit price /UnavailableIn StockShips tomorrow -
Linchpin
This life-changing manifesto shows how you have the potential to make a huge difference wherever you are. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books, he has taught generations of readers how to make remarkable products and spread powerful ideas. In Linchpin, he turns his...Paperback$2700Elsewhere:$2999Unit price /UnavailableIn StockShips tomorrow -
Linchpin
In Linchpin, acclaimed business author Seth Godin delivers a transformative guide to becoming indispensable in your professional life. Godin paints a compelling picture of what it means to be a linchpinβsomeone who is not just a cog in the machine, but an essential and integral part of the organisation. This book shows you how, through innovation, leadership, and a creative...Paperback$3500Unit price /UnavailableIn StockShips tomorrow -
The Practice
The Practice by Seth Godin is a groundbreaking exploration of what it truly means to pursue creative endeavours with intention and perseverance. This insightful work is not just for traditional artists; it's a guiding light for entrepreneurs, visionaries, and anyone who feels stuck in their creative journey. In Seth Godin's hands, the concept of 'the practice' becomes a powerful framework...Paperback$3300Elsewhere:$3700Unit price /UnavailableIn StockShips tomorrow -
Pre-orderThe Knot
"This book will give you language for something you felt your whole life but couldn't quite articulate." From the foreword by Mel Robbins, author of The Let Them Theory You're not stuck because the problem is too hard. You're stuck because something invisible is holding it in place. Most persistent problemsβat work, in organisations, and in our own livesβaren't unsolvable....Paperback$3299Elsewhere:$3799Unit price /UnavailableOut 22 Sep 2026Pre-order -
Meatball Sundae
How to match the right marketing approach to your product, by legendary business thinker Seth Godin. The shiny new marketing technique isn't necessarily the right one to use. According to bestselling author Seth Godin, these new-fangled tactics can be like the toppings at an ice cream parlour. If you start with ice cream, adding cherries and hot fudge and whipped...Paperback$2999Unit price /UnavailableAvailableShips in 4-6 weeks -
This Is Strategy
From Seth Godin, one of the world's most influential business thinkers and bestselling author ofΒ This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world."With his signature clarity and brevity, the marketing maven presents memorable, practical advice for making smarter plans." βAdam Grant, author of Think AgainIn this unique and thought-provoking book, Godin shares insights on...Paperback$3150Elsewhere:$3999Unit price /UnavailableAvailableShips in 4-6 weeks
More from Self-Help & Personal Development
View all-
Signed CopyNew Release"What Were You Thinking!?"
Everything parents need to know about their baby, child or teen's developing brain to raise resilient, emotional intelligent kids, by globally renowned neuroscience educator Nathan Wallis. 'What were you thinking!?'If you've ever asked this in despair while watching a toddler melt down, a tween push boundaries or a teenager make a truly terrible decision, this book is for you.InΒ "What Were...Paperback$3299Elsewhere:$3999Unit price /UnavailableIn StockShips tomorrow -
The Let Them Theory
New York Times Bestselling Author. Millions of books sold worldwide! A Life-Changing Tool Millions of People Can't Stop Talking About What if the key to happiness, success, and love was as simple as two words? If you've ever felt stuck, overwhelmed, or frustrated with where you are, the problem isn't you. The problem is the power you give to other...Paperback$2599Elsewhere:$3200Unit price /UnavailableIn StockShips tomorrow -
New ReleaseEat Your Ice Cream
The New York Times bestseller that presents a bold new vision for living well and ageing with purpose from a world-renowned health expert THE INSTANT NEW YORK TIMES BESTSELLER From a leading doctor and world-renowned health expert, the simple, uplifting and practical guide to cutting through the wellness noise, living well and ageing with purpose. βEssential reading for anyone who...Paperback$3199Elsewhere:$4000Unit price /UnavailableIn StockShips tomorrow -
New Release
The Winner's Formula
The Neuroscience of Peak Performance, Success, and Happiness Why do some people win all the time? Why do others languish? From Olympians to Formula 1 drivers, addicts to billionaires, cognitive neuroscientist Dr Kerry Spackman has spent decades working to help people understand how to succeed. In The Winner's Formula, Kerry explains what goes on in your brain when you are...Paperback$3199Elsewhere:$3999Unit price /UnavailableIn StockShips tomorrow -
Choose Your Hard
Every path in life is hard. Being unfit and unhealthy is hard. Choosing to exercise, eat well, face discomfort, and do the difficult things is also hard. The question is: which hard do you choose? In Choose Your Hard, Professor Grant Schofield, one of New Zealandβs most cited health scientists with over 18,000 citations in the scientific literature, argues that...Paperback$3300Elsewhere:$3500Unit price /UnavailableIn StockShips tomorrow -
New ReleaseThe Atomic Habits Daily Calendar
Powerful ideas for each day of the year from the author of the #1 worldwide bestseller, Atomic Habits. Based on the principles that made Atomic Habits a global phenomenon, this daily calendar turns habit formation into a simple daily practice. Get actionable guidance, motivational insights, and system-building tools that make it easier to get a little bit betterβevery day of...Calendar$3699Elsewhere:$3999Unit price /UnavailableIn StockShips tomorrow -
The DOSE Effect
The DOSE Effect offers small habits to boost your brain chemistry. "This book will help you find more motivation, create deeper connections, energise your body, and destress your mind," says Jay Shetty, author of Think Like a Monk. Life can feel overwhelming, but it doesnβt have to be. Todayβs fast-paced world leaves many of us struggling with extreme emotional highs...Paperback$3199Elsewhere:$3999Unit price /UnavailableIn StockShips tomorrow -
New ReleaseNow What?
There are countless self-help books telling you how to get the life you wantβhow to find your purpose, make your plan, follow your goals. Yet, too many of us are frozen in life, unfulfilled and stuck with what we have. Too often, we only see our future through a lens of the pastβour past beliefs, experiences, and circumstances. We desire...Paperback$3299Elsewhere:$3999Unit price /UnavailableIn StockShips tomorrow -
We Can Do Hard Things
We Can Do Hard Things is a powerful and inspiring guide co-authored by renowned voices Abby Wambach, Glennon Doyle, and Amanda Doyle. This compelling book offers insights and encouragement to help readers tackle life's toughest challenges. By combining personal stories with practical advice, the authors empower you to embrace resilience and courage. Their collective wisdom sheds light on the strength...Paperback$3200Elsewhere:$4000Unit price /UnavailableIn StockShips tomorrow -
Atua Wahine
Ancient wisdom of the MΔori goddesses to help you navigate the modern world Atua Wahine are the MΔori goddesses who make up the world around us: earth, fire, water, the moon, and more. From the earth mother, Papatuanuku, who sustains and nurtures us, to the goddess of peace, Hineputehue, who transformed pain into beauty, and the misunderstood goddess of the...Hardback$3000Elsewhere:$3699Unit price /UnavailableBackorderShips mid August -
The Myth of Normal
A book that changes everything - from the legendary Dr Gabor MatΓ© THE INSTANT SUNDAY TIMES BESTSELLER OVER ONE MILLION COPIES SOLD We tend to believe that normality equals health. Yet what is the norm in the Western world? Mental illness and chronic disease are on an unstoppable rise. How did we get here? And what lies ahead for us?...Paperback$2400Elsewhere:$3000Unit price /UnavailableIn StockShips tomorrow -
The Anxious Generation
A powerful argument for reclaiming childhoodβand all human relationshipsβfrom the online world, from the influential social psychologist and international bestselling author. Jonathan Haidt has spent his career speaking truth and wisdom in some of the most difficult spacesβcommunities polarised by politics and religion, campuses battling culture wars, and now the mental health emergency hitting teenagers today in many countries around...Paperback$2299Elsewhere:$3000Unit price /UnavailableIn StockShips tomorrow
Why buy from us?
Book Hero is not a chain store or big box retailer. We're an independent 100% NZ-owned business on a mission to help more Kiwis rediscover a love of books and reading!
Service & Delivery
Our warehouse in Auckland holds over 100,000 books, toys, board games and puzzles in-stock so you're not waiting for your order to arrive from overseas.
Auckland Bookstore
We're primarily an online store, but for your convenience you can pick up your order for free from our bookstore, which is right next door to our warehouse in Hobsonville.
Our Gifting Service
Books make wonderful thoughtful gifts and we're here to help with gift-wrapping and cards. We can even send your gift directly to your loved one.
