Busting the Myth of the Communication Metaphor
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Busting the Myth of the Communication Metaphor
Traces the linguistic, rhetorical, historical, cultural, and economic origins of our most basic beliefs and practices for successful technical writing to initiate a reckoning about who they serve and who they harm.
Traces the linguistic, rhetorical, historical, cultural, and economic origins of our most basic beliefs and practices for successful technical writing to initiate a reckoning about who they serve and who they harm.
Traces the linguistic, rhetorical, historical, cultural, and economic origins of our most basic beliefs and practices for successful technical writing to initiate a reckoning about who they serve and who they harm.
Busting the Myth of the Communication Metaphor is a transdisciplinary approach to making visible and explaining the multiple origins of why our most basic beliefs about what makes scientific and technical writing successful are wrong, ineffective, and harmful. These tacitly held beliefs and practices, collectively called the Communication Metaphor, stand in as symbolic for a messier, more reality-based understanding of how writing and communication works.
By starting from conventional statements made by scientists, technical professionals, and standard textbooks that "successful technical writing is short and to the point, with the facts only, no opinions," the book traces the histories and structures of the multiple elements of the Communication Metaphor.
The text synthesizes survey results, multiple strands of scholarship, personal experience, and original illustrations into a powerful argument for imagining a more just approach to scientific and technical writing.
Series: SUNY series, Studies in Technical Communication
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INFORMATION
ISBN: 9798855802887
Publisher: State University of New York Press
Format: Paperback / softback
Date Published: 02 January 2026
Country: United States
Imprint: State University of New York Press
Illustration: 21 Figures; 8 Tables, black and white
Audience: Professional and scholarly
DIMENSIONS
Width: 152.0mm
Height: 229.0mm
Weight: 358g
Pages: 250
About the Author
Sarah Read is Associate Professor of English and Director of Professional and Technical Writing at Portland State University.
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