The Handbook of Communication and Corporate Reputation

Name: The Handbook of Communication and Corporate Reputation
Brand: Unknown
SKU: 9780470670989
Price: 171.99 NZD
Availability: InStock

Series: Handbooks in Communication and Media

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Summary

The Handbook of Communication and Corporate Reputation offers the latest insights from communication studies on the nature of corporate reputation. It explores how large businesses' ethical profiles influence public perception and highlights the advantages of maintaining a positive reputation. This handbook compiles state-of-the-art research and theoretical frameworks, addressing gaps in the existing literature for a comprehensive understanding of this rapidly evolving field.
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Format: Hardback

$171⁹⁹

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The Handbook of Communication and Corporate Reputation

$171⁹⁹

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Essential for scholars, students, and professionals in communication studies, corporate communication, and business ethics seeking an authoritative reference on corporate reputation.

With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell s series of handbooks on communication and media reflects the growing visibility of large businesses ethical profiles, and tracks the benefits that positive public attitudes can bring.

Description

With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of handbooks on communication and media reflects the growing visibility of large businesses’ ethical profiles, and tracks the benefits that positive public attitudes can bring.

The Handbook of Communication and Corporate Reputation serves as the definitive research collection for a fast-growing field, featuring contributions by key international scholars. It brings together state-of-the-art communication studies insights on corporate reputation and identifies and addresses the lacunae in the research literature. Additionally, it applies new theoretical frameworks to corporate reputation.

Series: Handbooks in Communication and Media

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Book Details

INFORMATION

ISBN: 9780470670989

Publisher: John Wiley and Sons Ltd

Format: Hardback

Date Published: 17 May 2013

Country: United Kingdom

Imprint: Wiley-Blackwell

Contributors:

Edited by Craig E. Carroll

Audience: Professional and scholarly

DIMENSIONS

Spine width: 34.0mm

Width: 178.0mm

Height: 255.0mm

Weight: 1179g

Pages: 656

Collections

Education & Reference Non-Fiction Science & Nature Series: Handbooks in Communication and Media

About the Author

Craig E. Carroll is Visiting Scholar in CorporateCommunication at New York University s Stern School ofBusiness and Senior Research Fellow with the Reputation Institute,LLC. He serves on the adjunct faculty at the IE CommunicationSchool in Madrid, Spain and USI Universita della Svizzeraitaliana in Lugano, Italy. He is Past Chair of the InternationalCommunication Association s (ICA) Public Relationsdivision. He is editor of Corporate Reputation and theNews Media, and serves on the editorial boards for CorporateCommunication, Corporate Reputation Review, Journalof Communication, Journal of Public Relations Research,Public Relations Journal, Public Relations Inquiry,and Public Relations Review. His research on corporatereputation has been presented in over 15 countries.

The Handbook of Communication and Corporate Reputation