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Marketing Destinations and Venues for Conferences, Conventions and Business Events
Series: Events Management
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Marketing Destinations and Venues for Conferences, Conventions and ...
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Ideal for students and future professionals in business event and conference management seeking a comprehensive and international perspective on marketing destinations and venues.
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See moreMarketing Destinations and Venues for Conferences, Conventions and Business Events 2nd Edition introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Marketing Destinations and Venues for Conferences, Conventions and Business Events introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector. It achieves this by looking at issues surrounding business event marketing, strategic planning, destination and venue selling strategies, and future challenges.
The 2nd Edition has also been updated to include:
- New content on: destination marketing organisations' and venues' use of technology, use and impact of social media, sponsorship and partnership issues, economic changes as well as their responses to demand for sustainable meetings locations.
- Updated and new case studies on growth areas and emerging markets e.g. Middle East, Asia, Eastern Europe/Russia, Africa, and South America, but also to include material on mature markets, destinations and venue operators.
- A genuinely international focus in terms of content and examples.
- New review and discussion questions and, where appropriate, learning outcomes.
- New online resource package for students and lecturers including: weblinks, PowerPoint slides, and project questions (coming soon).
Accessible, global, and informative, this is essential reading for all future business event and conference managers.
Series: Events Management
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Event Studies
Fully updated and revised in its fifth edition, Event Studies remains the most comprehensive book devoted to developing knowledge and theory about event management and event tourism, focusing on the study of events, the event experience, and meanings associated with them. International in scope and embellished with useful figures and tables throughout, the authors carefully examine current forces, trends, and...Hardback$34100Unit price /UnavailableAvailableShips in 4-6 weeks -
Event Studies
Fully updated and revised in its fifth edition, Event Studies remains the most comprehensive book devoted to developing knowledge and theory about event management and event tourism, focusing on the study of events, the event experience, and meanings associated with them. International in scope and embellished with useful figures and tables throughout, the authors carefully examine current forces, trends, and...Paperback$12300Unit price /UnavailableAvailableShips in 4-6 weeks -
Marketing Destinations and Venues for Conferences, Conventions and Business Events
Marketing Destinations and Venues for Conferences, Conventions and Business Events introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector. It achieves this by looking at issues surrounding business event marketing, strategic planning, destination and venue selling strategies, and future challenges. The 2nd Edition...Hardback$41200Unit price /UnavailableAvailableShips in 4-6 weeks
Book Details
INFORMATION
ISBN: 9781138852143
Publisher: Taylor & Francis Ltd
Format: Hardback
Date Published: 23 November 2015
Country: United Kingdom
Imprint: Routledge
Edition: 2nd edition
Illustration: 26 Tables, color; 14 Line drawings, color; 22 Halftones, color; 36 Illustrations, color
Audience: Tertiary education
DIMENSIONS
Width: 189.0mm
Height: 246.0mm
Weight: 740g
Pages: 296
About the Author
Tony Rogers has been involved with the conference and business events sector for over 25 years. He has managed several industry trade associations and now runs his own consultancy specialising in research and destination/venue marketing. He served as a Visiting Fellow at Leeds Beckett University for eight years.
Rob Davidsonβs main area of expertise is business events. He has written extensively on that theme. As Managing Director of MICE Knowledge, a consultancy specialising in business events research, education and training, he has undertaken research projects for many major organisations including Reed Travel Exhibitions.
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