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Resisting Big Tech
The Personalized is Political
Brief Description
How does Google Maps reorient our city travels? How do matching algorithms affect how we seek love? And how does artificial “intelligence” prompt how we think? Engaging these and similar questions, this open access book critiques Big Tech’s colonisation of everyday life. Although #MeToo and Black...
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Resisting Big Tech
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Part call to action and part cultural and philosophical meditation, this open access book alerts us to the ways in which Big Tech has come to structure the way we live and of the dangers of datafiction, urging us to resist it slowly colonizing our everyday lives.
Part call to action and part cultural and philosophical meditation, this open access book alerts us to the ways in which Big Tech has come to structure the way we live and of the dangers of datafiction, urging us to resist it slowly colonizing our everyday lives.
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Description
How does Google Maps reorient our city travels? How do matching algorithms affect how we seek love? And how does artificial “intelligence” prompt how we think? Engaging these and similar questions, this open access book critiques Big Tech’s colonisation of everyday life.
Although #MeToo and Black Lives Matter would not have happened the way they did without so-called “social” media, these platforms are not designed for emancipation but to maximise data extraction. Inspired by the feminist rallying cry that “the personal is political,” Resisting Big Tech calls for a collective consciousness of how Big Tech’s increasingly personalised streams colonise our associations (how we wander in our bodyminds and how we cohere as groups).
Articulating a degrowth perspective on Big Tech, the book argues the need to be much more vigilant for how the transhumanist ideology that drives corporations like Google, Meta, and OpenAI accelerates life, burning out people and the planet.
Focusing on four domains of life—home, city, learning, love—Niels Niessen advocates for the de-Googling of life and the need to foster truly communal spaces, online but especially offline.
The ebook editions of this book are available open access under a CC BY-NC-ND 4.0 licence on bloomsburycollections.com. Open access was funded by the European Research Council.
Series: Bloomsbury Studies in Digital Cultures
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Book Details
INFORMATION
ISBN: 9781350504097
Publisher: Bloomsbury Publishing PLC
Format: Paperback / softback
Date Published: 21 August 2025
Country: United Kingdom
Imprint: Bloomsbury Academic
Illustration: 75 colour illus
Audience: Professional and scholarly
DIMENSIONS
Spine width: 20.0mm
Width: 138.0mm
Height: 216.0mm
Weight: 446g
Pages: 320
About the Author
Niels Niessen is Assistant Professor of Culture Studies at Tilburg University, Netherlands. He is the author of Miraculous Realism: The French-Walloon Cinéma du Nord and the essay series California Dreamin’ 1960-2020 (with essays on David Lynch, Mad Men, Apple, and Black Panther).
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