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22 Keys to Sales Success
How to Make It Big in Financial Services
Series: Bloomberg
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22 Keys to Sales Success
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Ideal for financial services professionals, insurance agents, and anyone involved in selling complex financial products who seeks to improve their sales techniques and build lasting client relationships.
Includes 22 keys that help financial professionals make more money, work less, and maximize their potential. This title covers five guidelines for qualifying prospects more effectively. It includes sixty-five ways to snap a sales slump. It contains ten ways to get your clients to say 'yes'.
Book Hero Magic formatted this description to make it easier to read. While it's new and
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Description
The art of selling financial products and services is a challenging process, requiring new skills and continuous learning to thrive in a constantly changing environment. With skeptical, bear-market bruised consumers demanding more for less, a solid, practical guideline is needed for both new and experienced salespeople to follow.
Each chapter in this guide addresses a fundamental issue in selling, representing the best practices of high-producing financial advisers and insurance professionals in the industry. The authors draw on their many years of personal experience in selling financial services to help salespeople improve their skill sets and fundamental abilities.
22 Keys to Sales Success zeroes in on key issues—from qualifying clients to perfecting the sales presentation to overcoming objections—which financial services professionals need to master the art of selling.
Series: Bloomberg
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22 Keys to Sales Success
The art of selling financial products and services is a challenging process, requiring new skills and continuous learning to thrive in a constantly changing environment. With skeptical, bear-market bruised consumers demanding more for less, a solid, practical guideline is needed for both new and experienced salespeople to follow. Each chapter in this guide addresses a fundamental issue in selling, representing...Hardback$5699Unit price /UnavailableAvailableShips in 3-4 weeks -
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Book Details
INFORMATION
ISBN: 9781576601495
Publisher: Bloomberg Press
Format: Hardback
Date Published: 01 April 2004
Country: United States
Imprint: Bloomberg Press
Audience: General / adult
DIMENSIONS
Spine width: 20.0mm
Width: 160.0mm
Height: 239.0mm
Weight: 526g
Pages: 224
About the Author
james m. benson is president and chief executive officer of john hancock life insurance company, a division of manulife financial corporation. overseeing insurance and annuity sales, marketing, and distribution operations, he is responsible for all of the company's distribution channels. prior to joining hancock, he was president of metlife's individual business unit and was also chairman and chief executive officer of new england financial, as well as chairman, president, and chief executive officer of genamerica financial corporation. before joining new england financial and metlife, jim held the dual position of president and chief operating officer of equitable companies, inc. and was chief executive officer of its flagship life insurance operation, equitable life assurance society. from 1968 to 1984, he held a variety of positions in sales, marketing, and product development with pacific mutual life insurance company. paul karasik is the president of the business institute, a sales and management training and consulting company. he has devoted eighteen years to helping america's financial industry professionals achieve their goals. paul is the author of six business classics, including sweet persuasion, how to make it big in the seminar business, and seminar selling: the ultimate resource guide for marketing financial services. he is the founder of the american seminar leaders association and a popular presenter at professional conferences and seminars throughout north america.
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