Destination Data

Name: Destination Data
Brand: Unknown
SKU: 9781836086031
Price: 325.0 NZD
Availability: InStock

Charting the Course for Transformative Travel Experiences

Series: Advances in Digital Technology and Data-Driven Business Practices

Brief Description

The swift ascent of digital technologies has heralded a new era of transformation, particularly evident in the realms of travel and accommodation. Destination Data: Charting the Course for Transformative Travel Experiences is a pioneering anthology, meticulously curated from a myriad of global perspectives. In a world... Read More

Format: Hardback

$325⁰⁰

AVAILABLE WITH SUPPLIER Ships from our Auckland warehouse within 2-3 weeks

Found a better price? Request a price match

Destination Data

$325⁰⁰

This is an essential compass in the dynamic intersection of technology with travel and accommodation. Chapters offer a comprehensive roadmap through the profound alterations spurred by the rapid ascent of digital technologies; a strategic guidepost, presenting insights, strategies, and diverse viewpoints from authors across the globe.

Description

The swift ascent of digital technologies has heralded a new era of transformation, particularly evident in the realms of travel and accommodation. Destination Data: Charting the Course for Transformative Travel Experiences is a pioneering anthology, meticulously curated from a myriad of global perspectives. In a world increasingly entwined with the digital landscape, this collaborative effort unfolds as an indispensable guide to the sweeping changes reshaping the industry.

At its core, this publication aims to serve as an essential compass in the dynamic intersection of technology with travel and accommodation. The chapters offer readers a comprehensive roadmap through the profound alterations spurred by the rapid ascent of digital technologies. More than a mere collection; it functions as a strategic guidepost, presenting insights, strategies, and diverse viewpoints from authors across the globe.

Distinguished by its innovative research, this publication offers both pioneering insights and a holistic view of the transformative fusion of technology with the travel and accommodation sectors. Beyond conventional explorations, it delivers a fresh and thorough comprehension of the ongoing digital revolution.

Advances in Digital Technology and Data-Driven Business Practices examines the possibilities, challenges and ethics of a range of technologies applied in business, including: Metaverse, Marketing Automation, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Marketing, Analytics and Data Analysis, Augmented Reality (AR) and Virtual Reality (VR), Chatbots and Artificial Intelligence (AI). Adopting and adapting to these technologies is essential for staying competitive and effectively reaching target audiences.

Series: Advances in Digital Technology and Data-Driven Business Practices

View all

Destination Data

Hardback

$325⁰⁰

Available
Ships in 2-3 weeks
Immersive Wellness

Hardback

$336⁰⁰

Available
Ships in 2-3 weeks

Book Details

INFORMATION

ISBN: 9781836086031

Publisher: Emerald Publishing Limited

Format: Hardback

Date Published: 06 April 2026

Country: United Kingdom

Imprint: Emerald Publishing Limited

Contributors:

Edited by Niraj Mishra
Edited by Nripendra Singh
Edited by Praveen Srivastava
Edited by Gautam Shandilya

Audience: Professional and scholarly

DIMENSIONS

Spine width: 19.0mm

Width: 152.0mm

Height: 229.0mm

Weight: 467g

Pages: 272

Collections

Business & Entrepreneurship Business Innovation & Creativity Education & Reference Non-Fiction Series: Advances in Digital Technology and Data-Driven Business Practices Technology & Digital Transformation in Business

About the Author

Mr. Gautam Shandilya is Assistant Professor at Birla Institute of Technology Mesra, Ranchi, India and has served in industry and academia for more than 23 years. His interests lie in Tourism, Fast Food, Relationship Marketing, Entrepreneurship.

Dr. Nripendra Singh is a tenured Full Professor of Marketing in the Department of Business, Economics & Communication, College of Science, Technology, and Business at Pennsylvania Western University. He is recipient of Fulbright scholarship, a flagship program of the United States Department of State, Bureau of Educational and Cultural Affairs. He completed Fulbright research at The Pennsylvania State University. As a visiting research scholar, Dr. Singh visited renowned institutions such as the University of California at Berkley, CA and Technology University, NJ. He is a post-doc fellow of the Global Institute of Flexible Systems & Technology and “Campus-2-Capitol Fellow” of Bard College, NY.

Dr. Praveen Srivastava is an Experienced Academician at Birla Institute of Technology Mesra, Ranchi, India with a demonstrated history of working in the education management industry for more than 20 years. Skilled in Tourism, Hospitality, MOOC Courses, Customer Relationship Management, ICT, Training and Marketing Research. He has authored two books and several journal articles.

Dr. Niraj Mishra holds MBA and PhD degree in management and is currently serving as Assistant Professor in Department of Management, Birla Institute of Technology Mesra, Ranchi, India. His research interests encompass consumer behavior and digital marketing.

Destination Data