200,000+ Books, Games & Puzzles in-stock 🇳🇿 

Black Friday Sale on Now! Save up to 25% off Books, Toys, Board Games, & Puzzles! ✨

Beyond Belief

The Science-Backed Way to Stop Limiting Yourself and Achieve Extraordinary Results
By Julie Li and Nir Eyal
0.0 (0 reviews)
Brief Description
What if the only thing standing between you and the seemingly impossible...was belief? What if the only thing standing between you and the seemingly impossible...was belief? Most of your limits aren't physical. They're psychological. In Beyond Belief, bestselling author Nir Eyal (Indistractable, Hooked) reveals how the... Read More
Format: Paperback / softback
Save 30% Off
Savings are calculated from our regular price of $40.00 compared to the current price of $28.00.
$2800
Usually:
$4000
On Sale
in Black Friday Sale until 30 Nov or while stocks last
OVERNIGHT NZ-WIDE DELIVERY

Found a better price? Request a price match

Untitled book to be published by Penguin Random House in March 2026

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description
What if the only thing standing between you and the seemingly impossible...was belief? What if the only thing standing between you and the seemingly impossible...was belief? Most of your limits aren't physical. They're psychological. In Beyond Belief, bestselling author Nir Eyal (Indistractable, Hooked) reveals how the hidden assumptions you carry shape what you see, how you feel, and what you do-and how to replace them with beliefs that unlock your true potential. Grounded in neuroscience, psychology, and unforgettable case studies, Eyal introduces the Three Powers of Belief- Attention, Anticipation, and Agency. Mastering these powers transforms how you see challenges, feel about the future, and act when it matters most. You'll learn how to- Spot hidden opportunities and solutions others overlook. Reclaim your mood, energy, and confidence by reshaping your beliefs. Stay calm, decisive, and in control when life feels uncertain. Break free from beliefs that sabotage your health, relationships, and career. Push further, last longer, and achieve beyond your limits. If you've ever quit too soon, stalled in your career, or sabotaged your own goals, this book gives you the science and the system to go further than you thought possible. Surgeries without anesthesia. Placebos that heal. Resilience multiplied 240 times longer. Beyond Belief reveals the science behind these breakthroughs and shows why your limits aren't fixed-they're learned. And with the right beliefs, you can achieve breakthrough results.

Book Details

INFORMATION

ISBN: 9781529146790

Publisher: Ebury Publishing

Format: Paperback / softback

Date Published: 10 March 2026

Country: United Kingdom

Imprint: Ebury Edge

Audience: General / adult

DIMENSIONS

Spine width: 20.0mm

Width: 153.0mm

Height: 234.0mm

Weight: 350g

Pages: 304

Collections

Best Sellers at Book Hero Black Friday Sale Black Friday Sale: Books Black Friday Sale: Self Help Gifts $20-$50 Happiness & Mental Health Health & Wellness In Stock Books Julie Li Mindset & Self Help Motivation & Inspiration New Year, New You Nir Eyal Non-Fiction Penguin Books Personal Development Philosophy & Psychology Self-Help & Personal Development

About the Author

Nir Eyal (Author) Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design, and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

Also by Nir Eyal

View all
  • Hooked
    Nir Eyal's Hooked explains the secret behind why certain products capture consumer attention while others fail to make an impact. The book introduces the Hook Model, a fascinating four-step process designed to subtly encourage customer behaviour, ensuring they repeatedly return to a product without the need for costly advertising or aggressive messaging. Through this model, Eyal delves into the psychology...
    By Nir Eyal
    Hardback
    $3300
    Elsewhere:
    $3500
    In Stock
    Ships today
  • Indistractable
    Welcome to an era where chronic distractions hinder our productivity and suppress our true potential. In Indistractable, acclaimed behavioural designer Nir Eyal delves deep into the core of human behaviour to address an ever-growing problem: our inability to maintain focus. This pivotal book isn't about disconnecting from technology; rather, it uncovers the hidden psychological forces that drive us to distraction...
    By Nir Eyal
    Paperback
    $2499
    In Stock
    Ships today

Browse lists from our team

The Latest at Book Hero

View all

More from Self-Help & Personal Development

View all
  • New Release
    How to Hero
    In his brand-new book, bestselling author & award-winning adventurer Ross Edgley detailsthe science, psychology and history of heroism, uncovering what drives ordinary peopleto do extraordinary things. Written during his historic 1,000-mile (1,600-km) swim around the entire coast of Iceland,the book follows Edgley as he battles Arctic storms, active volcanoes and one of thelargest hurricanes ever recorded in the Atlantic -...
    By Ross Edgley
    Paperback
    $3299
    Elsewhere:
    $3999
    In Stock
    Ships today
  • On Sale
    12% off
    New Release
    Protocols
    Simple, powerful and evidence-based solutions to life's most common challenges - the first book from renowned Stanford professor Dr Andrew Huberman. Dr Andrew Huberman, host of the world's leading health podcast, Huberman Lab, and neuroscientist and tenured professor at Stanford School of Medicine, introduces Protocols, an essential guide to improving brain function, enhancing mood and energy, optimising bodily health and...
    By Andrew Huberman
    Paperback
    $3000
    Elsewhere:
    $4000
    In Stock
    Ships today
  • New Release
    How To Get Addicted to Appreciation
    A life-changing guide to noticing the small stuff, finding wonder in the simplest things, and getting more out of everyday life, from social media phenomenon Timm Chiusano. In How to Get Addicted to Appreciation, Chiusano shares a simple but transformative idea: that appreciation is not just a feeling, but a habit you can build. When practised consistently, it sharpens your...
    By Timm Chiusano
    Paperback
    $3299
    Elsewhere:
    $3999
    In Stock
    Ships today
  • New Release
    Endo Empathy
    Voices. Visibility. Validation. Endo Empathy is your emotional companion to life with endometriosis. Inside, you’ll find validation while reading the emotional stories from 33 members of New Zealand’s endometriosis community. Learn how to identify your feelings by connecting with your body, and discover ways to care for yourself while making space for these emotions. Discover more about endometriosis and emotional...
    By Natalie Hampshire
    Hardback
    $3299
    Elsewhere:
    $3500
    In Stock
    Ships today
  • New Release
    Live Free
    From victim to survivor, and now thriver. 'My mission is to clear the path ahead, just a little – so that maybe you won't have to endure what I did to live the life you deserve.' Former world No. 4 tennis player, commentator and body positivity advocate Jelena Dokic shares the tools and insights that helped her reclaim her life – and...
    By Jelena Dokic
    Paperback
    $3299
    Elsewhere:
    $4000
    In Stock
    Ships today
  • On Sale
    12% off
    The Winner's Formula
    The Neuroscience of Peak Performance, Success, and Happiness Why do some people win all the time? Why do others languish? From Olympians to Formula 1 drivers, addicts to billionaires, cognitive neuroscientist Dr Kerry Spackman has spent decades working to help people understand how to succeed. In The Winner's Formula, Kerry explains what goes on in your brain when you are...
    By Kerry Spackman
    Paperback
    $2800
    Elsewhere:
    $3999
    In Stock
    Ships today
  • On Sale
    12% off
    The Let Them Theory
    New York Times Bestselling Author. Millions of books sold worldwide! A Life-Changing Tool Millions of People Can't Stop Talking About What if the key to happiness, success, and love was as simple as two words? If you've ever felt stuck, overwhelmed, or frustrated with where you are, the problem isn't you. The problem is the power you give to other...
    By Mel Robbins
    Paperback
    $2300
    Elsewhere:
    $3200
    (9)
    In Stock
    Ships today
  • "What Were You Thinking!?"
    Everything parents need to know about their baby, child or teen's developing brain to raise resilient, emotional intelligent kids, by globally renowned neuroscience educator Nathan Wallis. 'What were you thinking!?'If you've ever asked this in despair while watching a toddler melt down, a tween push boundaries or a teenager make a truly terrible decision, this book is for you.In "What Were...
    By Nathan Wallis
    Paperback
    $3299
    Elsewhere:
    $3999
    (1)
    In Stock
    Ships today
  • Eat Your Ice Cream
    On Sale
    12% off
    Eat Your Ice Cream
    The New York Times bestseller that presents a bold new vision for living well and ageing with purpose from a world-renowned health expert THE INSTANT NEW YORK TIMES BESTSELLER From a leading doctor and world-renowned health expert, the simple, uplifting and practical guide to cutting through the wellness noise, living well and ageing with purpose. ‘Essential reading for anyone who...
    By Dr Ezekiel J. Emanuel
    Paperback
    $2800
    Elsewhere:
    $4000
    (2)
    In Stock
    Ships today
  • Choose Your Hard
    Every path in life is hard. Being unfit and unhealthy is hard. Choosing to exercise, eat well, face discomfort, and do the difficult things is also hard. The question is: which hard do you choose? In Choose Your Hard, Professor Grant Schofield, one of New Zealand’s most cited health scientists with over 18,000 citations in the scientific literature, argues that...
    By Grant Schofield
    Paperback
    $3300
    Elsewhere:
    $3500
    In Stock
    Ships today
  • The Atomic Habits Daily Calendar
    New Release
    The Atomic Habits Daily Calendar
    Powerful ideas for each day of the year from the author of the #1 worldwide bestseller, Atomic Habits. Based on the principles that made Atomic Habits a global phenomenon, this daily calendar turns habit formation into a simple daily practice. Get actionable guidance, motivational insights, and system-building tools that make it easier to get a little bit better—every day of...
    By James Clear
    Calendar
    $3699
    Elsewhere:
    $3999
    In Stock
    Ships today
  • On Sale
    16% off
    The DOSE Effect
    The DOSE Effect offers small habits to boost your brain chemistry. "This book will help you find more motivation, create deeper connections, energise your body, and destress your mind," says Jay Shetty, author of Think Like a Monk. Life can feel overwhelming, but it doesn’t have to be. Today’s fast-paced world leaves many of us struggling with extreme emotional highs...
    By TJ Power
    Paperback
    $2700
    Elsewhere:
    $3999
    (2)
    In Stock
    Ships today

Why buy from us?

Book Hero is not a chain store or big box retailer. We're an independent 100% NZ-owned business on a mission to help more Kiwis rediscover a love of books and reading!

Service & Delivery

Service & Delivery

Our warehouse in Auckland holds over 200,000 books, toys, board games and puzzles in-stock so you're not waiting for your order to arrive from overseas.

Auckland Bookstore

Auckland Bookstore

We're primarily an online store, but for your convenience you can pick up your order for free from our bookstore, which is right next door to our warehouse in Hobsonville.

Our Gifting Service

Our Gifting Service

Books make wonderful thoughtful gifts and we're here to help with gift-wrapping and cards. We can even send your gift directly to your loved one.