Creativity Machine

A foolproof system for brainstorming innovative solutions—whether you want to disrupt an industry, enhance your team’s productivity, or simply get unstuck—from one of the most influential pioneers in comedy history.

In this outrageously enjoyable guide to productive inspiration, discover a four-step, repeatable process for thinking better, leveraging your mind’s every resource, and developing winning ideas in any context.

The wheels of creativity are spinning faster than ever thanks to the democratisation of information, the proliferation of digital platforms, and the rapid rise of AI. In Creativity Machine, bestselling author, comedian, and the Onion’s longest serving editor in chief Scott Dikkers shows you how to make these tools work for you. Discover:

• How an idea-generation structure can yield remarkable outcomes and stronger teams
• Ways to utilise these practices everywhere—for business, hobbies, and homemaking
• Strategies for incorporating AI in your creative process without diluting the unrivaled power of the human mind
• Why “eureka moments” aren’t as important as you think
• The vital importance of having fun

With guidance from a mentor to the best of the best delivered with his trademark humour, you’ll tap into a goldmine of amazing creative ideas.

Creativity Machine is a timely roadmap for the future of work in a world that requires more than just everyday creative powers—it demands creative superpowers. Unmask yours in these pages.