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Shop Different

How Retail Revealed Apple’s Genius
By Ron Johnson
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Brief Description
How the Apple Store changed shopping forever – one customer at a time. In Shop Different: A Retail Story, visionary retailer Ron Johnson reveals the untold story of how he and Steve Jobs created the Apple store. From the first store’s opening to a global empire... Read More
Format: Paperback / softback
$2999
Elsewhere:
$3799
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Releases 30th December 2026 (Approx. Date) Pre-order  "Shop Different" now to secure your copy from our first shipment

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How the Apple Store changed shopping forever – one customer at a time.

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

How the Apple Store changed shopping forever – one customer at a time.

In Shop Different: A Retail Story, visionary retailer Ron Johnson reveals the untold story of how he and Steve Jobs created the Apple store. From the first store’s opening to a global empire of over 500 locations, Johnson shares a behind-the-scenes look at iconic moments, including the opening of their first UK store on Regent Street and the restoration of the ancient Covent Garden store.

Part business memoir, part insider account, the book uncovers Johnson’s philosophy – 'Good Things Happen When People Come to the Store,’ ‘You Can’t Automate Service’ – and offers timeless lessons on leadership, innovation, and customer experience. Filled with personal stories, hard-won wisdom, and reflections on working with Steve Jobs, this is an inspiring read offering insights that readers can apply in their own work and lives.

Co-written with Zander Nethercutt, this is the definitive account of how Apple’s ‘houses of worship’ became a retail phenomenon that forever changed how we shop.

Book Details

INFORMATION

ISBN: 9780008766405

Publisher: HarperCollins Publishers

Format: Paperback / softback

Date Published: 24 September 2026

Country: United Kingdom

Imprint: HarperCollins

Contributors:

  • With Zander Nethercutt

Audience: General / adult

DIMENSIONS

Spine width: 21.0mm

Width: 153.0mm

Height: 234.0mm

Weight: 270g

Pages: 304

Collections

Biography & Memoir Business & Entrepreneurship Business Biographies Business Innovation & Creativity Marketing & Sales Non-Fiction Non-Fiction Pre-Orders Pre-order Biographies Pre-order Books Pre-orders Pre-orders by Release Date Ron Johnson Technology & Digital Transformation in Business

About the Author

Ron Johnson is best known for the work he did creating and leading the Apple Store during its first twelve years. Ron also served as the CEO of JCPenney department store during 2012 and 2013. Prior to his time at Apple, Ron was highly regarded for the work he did as the Vice President of merchandising at retailer Target, where he led the effort to help Target differentiate itself through design. Most recently, Ron was CEO of Enjoy, the first mobile retail store. He lives in California and serves on the board of several private companies in the Bay Area.

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