Festival & Special Event Management, Essentials Edition
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Festival & Special Event Management, Essentials Edition
Festival & Special Event Management, Essentials Edition
Festival and Special Event Management, Essentials Edition by Allen serves as a concise yet comprehensive, step-by-step handbook for modern event management. This Essentials edition offers students contemporary lessons and insights that they can relate to. It brings theory to life through numerous practical examples, illustrative diagrams, and unique case studies demonstrating best practices and pitfalls.
Industry experts from across APACβs event planning sector have contributed content to key contemporary topics, including sustainability, risk management, project management, and strategic alignment to client goals.
This edition also features Wileyβs Future Student Guide, a unique tool providing expert and practical advice on career preparedness, making for more future-ready graduates.
Book Details
INFORMATION
ISBN: 9780730369400
Publisher: John Wiley & Sons Australia Ltd
Format: Paperback / softback
Date Published: 16 October 2020
Country: Australia
Imprint: John Wiley & Sons Australia Ltd
Audience: Tertiary education
DIMENSIONS
Spine width: 20.0mm
Width: 213.0mm
Height: 272.0mm
Weight: 862g
Pages: 432
About the Author
Johnny Allen was the Foundation Director of the Australian Centre for Event Management (ACEM) at the University of Technology, Sydney (UTS) from 1999 until 2013, where he taught in the Event Management Program and conducted a series of International Event Management Conferences. Prior to this he was the Foundation Special Event Manager for Tourism NSW from 1996 to 1998, and Event Manager for the Darling Harbour Authority from 1989 to 1996. Johnny has had an extensive career in event management and planning, and is the recipient of an Order of Australia Award for his services to the event industry and event education, and a Lifetime Achievement Award from the Australian Event Awards. He now semiretired but continues his involvement in the events field.
Dr Rob Harris has over 25 yearsβ experience in event management research, education and training, including 15 years as the Director of the Australian Centre for Event Management, University of Technology, Sydney. Upon leaving his university position in 2017 he established Event Training Australia as a vehicle through which to continue his work in the field of event management.
Leo Jago is a Professor in Events at Griffith University and an Emeritus Professor at the University of Surrey in the UK. Over the last 20 years, Leo has been Director of research centres in Australia and the UK including as the inaugural Chief Economist and General Manager of Tourism Research Australia. The focus of his research agenda has been the evaluation of events particularly from economic and social perspectives. He was awarded an OAM in 2016 for contributions to education and the tourism industry.
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