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Influencia (Influence, the Psychology of Persuasion)
La Psicología de la Persuasión (the Persuasion Psychology)
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Check link for latest rating. ( 178,815 ratings, 6,478 reviews)
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Influencia (Influence, the Psychology of Persuasion)
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Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
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Description
Tienes en tus manos la obra maestra de la persuasión. Un libro extraordinario que te ayudará a ser más eficaz en el trabajo y en la vida diaria, a maximizar tu carisma, a mejorar tus relaciones y estrategias para convencer y llegar a acuerdos ventajosos, en definitiva, alcanzar el éxito a todos los niveles. En este manual definitivo, Cialdini explica, con rigor científico y de forma sencilla, cómo provocar en las personas la respuesta deseada y cómo protegerse ante intentos poco éticos de persuasión. Un compendio de sabiduría para convertirte en un hábil influyente.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Influence, the Psychology of Persuasion by Robert Cialdini is frequently praised for its insightful exploration into the mechanisms of persuasion, breaking down complex psychological concepts in understandable ways. Reviewers often highlight how effectively it outlines practical applications of its principles, making it a valuable resource for both personal and professional interactions. Many readers appreciate the author's engaging writing style and the use of real-world examples, enhancing the book's appeal and accessibility.
Book Details
INFORMATION
ISBN: 9788491396901
Publisher: HarperCollins
Format: Paperback / softback
Date Published: 15 November 2022
Country: United States
Imprint: HarperCollins
Audience: General / adult
DIMENSIONS
Spine width: 33.0mm
Width: 140.0mm
Height: 216.0mm
Weight: 721g
Pages: 576
About the Author
Robert B. Cialdini, PhD is an award-winning behavioral scientist and author. He is the president and CEO of Influence at Work, focusing on live and virtual keynotes, streaming and online corporate training. In acknowledgement of his outstanding research achievements and contributions in behavioral science, Dr. Cialdini was elected to the American Academy of Arts & Sciences and the National Academy of Sciences. He has over 230 professional and scientific publications. Robert Cialdini is Regents' Professor Emeritus of Psychology and Marketing at Arizona State University. Dr. Cialdini is known as the foundational expert in the science of influence and how to apply it ethically in business and elsewhere, and his Principles of Persuasion have become the cornerstone for any organization serious about increasing their effectiveness in sales, leadership, marketing, management and communication. He is a three-time New York Times bestselling author, with more than 5 million copies sold throughout the world. He is frequently referred to as the "Godfather of Influence."
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