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Selling Your Expertise

The Mindset, Strategies, and Tactics of Successful Rainmakers
Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
Selling Your Expertise by Robert Chen offers guidance on transforming professional know-how into lucrative business ventures. It explores strategies for identifying market needs, creating compelling offers, and establishing authority in your field. The book serves as a practical roadmap for professionals seeking to monetise their skills and insights effectively.
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Format: Hardback
$5199
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

You might enjoy this book if you're looking to enhance your ability to market and sell your professional skills effectively. It provides insightful strategies for those keen on elevating their personal brand and expanding their client base in the business and entrepreneurship realms.

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Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

Wall Street Journal bestseller

Build your book of business and sell more services with this expert guide for knowledge professionals.

How do rainmakers consistently and continuously sell their ideas and grow their client base? What is the secret to their ongoing success? Whether they are in accounting, consulting, investment banking, law, or any other type of professional service, it’s not just their knowledge, experience, and unique services that set them apart. They succeed by adopting the mindset, mastering the strategies, and employing the tactics at the heart of rainmaking.

In Selling Your Expertise: The Mindset, Strategies, and Tactics of Successful Rainmakers, veteran communications, sales, and leadership consultant Robert Chen provides a practical guide to selling knowledge-based services in a market that demands credibility and subject-matter authority. Chen and his colleagues at Exec|Comm have helped hundreds of thousands of professionals learn to sell, influence, and negotiate more effectively. This book condenses Chen’s first-hand experience and over 40 years of Exec|Comm’s best sales advice, along with interviews featuring other successful rainmakers from a variety of professions and industries.

Whether you’re a national practice partner at a Big Four consulting firm or an independent attorney just starting out, this book equips you with the real-life knowledge you need to:

  • Develop a client-focused mindset to help build a thriving book of business.
  • Use effective strategies to find your ideal prospects and turn them into long-term clients, using concrete metrics to assess whether you’re on the right track.
  • Apply practical tactics to build a trusted reputation, sharpen communication skills, manage the challenges of not having enough time to sell, and push beyond obstacles.

The perfect book for consultants, investment bankers, lawyers, research analysts, and accountants, Selling Your Expertise is an invaluable resource for any professional who makes a living by selling solutions to their clients' most pressing needs.

Book Details

INFORMATION

ISBN: 9781119755142

Publisher: John Wiley & Sons Inc

Format: Hardback

Date Published: 02 May 2022

Country: United States

Imprint: John Wiley & Sons Inc

Audience: General / adult

DIMENSIONS

Spine width: 33.0mm

Width: 160.0mm

Height: 234.0mm

Weight: 499g

Pages: 336

About the Author

ROBERT CHEN, MBA, is a Partner at Exec|Comm. He leverages his training in business and science and his management experience in the U.S. and China to help Fortune 500 business leaders and their teams communicate, sell, and lead more effectively. He teaches at The Wharton School and his ideas have been published in Fast Company and Training Magazine.

Visit www.exec-comm.com to learn more.

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