Business Analytics

Name: Business Analytics
Brand: Allen & Unwin
SKU: 9781352007251
Price: 112.95 NZD
Availability: InStock

A Management Approach

By Richard Vidgen and Sam Kirshner and Felix Tan

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Summary

Business Analytics presents an accessible, business-focused overview of key theoretical concepts in modern data analytics. It offers practical guidance on using essential software tools such as SAS Visual Analytics, R, and DataRobot to support effective data-driven decision-making. The book combines theory with hands-on examples and covers cutting-edge topics including social media analytics, design thinking, and ethical considerations in big data use. Numerous exercises, case studies, and online resources help develop analytic problem-solving skills suitable for upper-level undergraduates, postgraduates, MBA students, and practitioners.
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Format: Paperback / softback

$112⁹⁵

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Business Analytics

$112⁹⁵

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

Ideal for upper-level undergraduate, postgraduate and MBA students studying business and analytics, as well as industry practitioners seeking to understand the organisational context of big data and enhance their skills with popular analytics software.

Description

This exciting new textbook offers an accessible, business-focused overview of the key theoretical concepts underpinning modern data analytics. It provides engaging and practical advice on using the key software tools, including SAS Visual Analytics, R, and DataRobot, that are used in organisations to help make effective data-driven decisions.

Combining theory with hands-on practical examples, this essential text includes cutting-edge coverage of new areas of interest, including social media analytics, design thinking, and the ethical implications of using big data. A wealth of learning features, including exercises, cases, online resources, and data sets, help students to develop analytic problem-solving skills.

With its management perspective on analytics and its coverage of a range of popular software tools, this is an ideal essential text for upper-level undergraduate, postgraduate, and MBA students. It is also ideal for practitioners wanting to understand the broader organisational context of big data analysis and to engage critically with the tools and techniques of business analytics.

Accompanying online resources for Business Analytics can be found at bloomsburyonlineresources.com/business-analytics. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Praised by experts, this book is recognised for its comprehensive coverage of contemporary analytics topics including social media data analysis, automated machine learning, open source tools, and ethical issues like algorithmic bias. Thomas H. Davenport of Babson College highlights it as a complete and accurate guide to current analytics practice, while Leroy White from Warwick Business School notes its impressive overview from big data analysis to leadership in analytics value creation. Recommended for executives and students alike, it equips readers with practical tools to unlock value from data.

Book Details

INFORMATION

ISBN: 9781352007251

Publisher: Bloomsbury Publishing PLC

Format: Paperback / softback

Date Published: 09 October 2019

Country: United Kingdom

Imprint: Bloomsbury Academic

Illustration: 4 bw illus

Audience: Tertiary education

DIMENSIONS

Spine width: 26.0mm

Width: 198.0mm

Height: 276.0mm

Weight: 1060g

Pages: 446

Collections

Business & Entrepreneurship Computing & Technology Education & Reference Felix Tan Marketing & Sales Non-Fiction Richard Vidgen Sam Kirshner

About the Author

RICHARD VIDGEN is Professor of Business Analytics at the University of New South Wales Business School, Australia and Emeritus Professor of Systems Thinking at the University of Hull, UK.

SAM KIRSHNER is a Senior Lecturer in Operations Management and Business Analytics at the University of New South Wales Business School, Australia.

FELIX TAN is a Senior Lecturer in Information Systems at the University of New South Wales Business School, Australia.