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A Long Stride

The Story of the World's No. 1 Scotch Whisky
By Nicholas Morgan
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Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
A Long Stride by Nicholas Morgan explores the fascinating history and evolution of whisky, delving into the intricate processes and cultural influences that have shaped this beloved spirit. This book takes readers through the rich narratives interwoven with the craft, offering insight into the traditions and innovations within the world of whisky, while celebraing the passion behind its creation.
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Format: Hardback
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book may appeal to you if you have a passion for whisky history. It's a delightful journey through the creation, evolution, and cultural impact of a renowned whisky brand, offering insight into both the craft and the influence of this iconic spirit.

Book Hero thinking about your next read

The remarkable history of how Johnnie Walker became the world's number one Scotch, a perfect gift for whisky fans.

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

The history of Johnnie Walker, beginning in 1820, is also the history of Scotch whisky. But who was John Walker – the man who started the story? And how did his business grow from the shelves of a small grocery shop in Kilmarnock to become the world's No. 1 Scotch?

A Long Stride tells the story of how John Walker and a succession of ingenious and progressive business leaders embraced their Scottish roots to walk confidently on an international stage. By doing things their own way, Johnnie Walker overturned the conventions of late Victorian and Edwardian Britain, survived two world wars, flourished despite Prohibition and the Great Depression to become the first truly global whisky brand, revolutionising the world of advertising along the way.

Ultimately, the story is a testament to how an obsession with quality and a relentless drive to always move forward created the most recognised Scotch whisky brand in the world.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

The book by Nicholas Morgan is praised for its engaging exploration of the history and cultural impact of Johnnie Walker whisky. Reviews highlight its detailed narrative on financial speculation, insightful portrayal of Scottish culture, and rich historical context. With compelling detail and illustrations, the story is celebrated for its lively depiction of the whisky industry's growth and the Walker family's legacy, appealing particularly to whisky enthusiasts.

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Book Details

INFORMATION

ISBN: 9781838852078

Publisher: Canongate Books

Format: Hardback

Date Published: 29 October 2020

Country: United Kingdom

Imprint: Canongate Books

Edition: Main

Illustration: Black and white images throughout with colour images in the plate sections

Audience: General / adult

DIMENSIONS

Spine width: 26.0mm

Width: 162.0mm

Height: 220.0mm

Weight: 610g

Pages: 336

Collections

Cook Books & Recipes Cooking & Food Nicholas Morgan Non-Fiction Wine, Cocktails, Tea, Coffee and more

About the Author

Nicholas Morgan is Head of Whisky Outreach, tasked with reinvigorating heritage blends, including Johnnie Walker. He is the winner of an Outstanding Achievement in Scotch Whisky Award. His work has earned him a place on the Queen Elizabeth Scholarship Trustee board, further supporting excellence in British Craftsmanship. Nicholas was made the forty-eighth inductee into the Whisky Hall of Fame in March 2018. He lives in London.

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